The Thom Browne Spring 2014 Clothing is Less Strict Than it Seems
Laura McQuarrie — July 8, 2013 — Fashion
The Thom Browne Spring 2014 collection exaggerates traditionally militaristic garments and adds feminine detailing to them. Browne plays with strict silhouettes that could have once marched in Napoleon's army, accentuating strong shoulders and cavalry trousers with added volume.
The overbearing silhouettes in combination with the uniform look of all the models and the showing of the collection in a military school might have made for a very serious collection, but Browne makes his looks far less menacing with details like frilly socks, petticoats, patterns and red lipstick.
The final look sent down the runway was deceptively dark, featuring a model wearing a long black coat and carrying a white flag of peace to the tune of The Beatles' 'All You Need is Love.'
The overbearing silhouettes in combination with the uniform look of all the models and the showing of the collection in a military school might have made for a very serious collection, but Browne makes his looks far less menacing with details like frilly socks, petticoats, patterns and red lipstick.
The final look sent down the runway was deceptively dark, featuring a model wearing a long black coat and carrying a white flag of peace to the tune of The Beatles' 'All You Need is Love.'
Trend Themes
1. Exaggerated Military Clothing - Designers can incorporate traditionally militaristic garments and accentuate strong shoulders and cavalry trousers with added volume while adding feminine detailing to create disruptive fashion opportunities.
2. Feminine Military Fashion - Designers can experiment with incorporating traditionally masculine garments with feminine details to create disruptive fashion opportunities.
3. Dark Feminine Fashion - Designers can play with the traditional dark color palette of military clothing while adding feminine details like frilly socks, petticoats, and red lipstick to create disruptive fashion opportunities.
Industry Implications
1. Fashion - The fashion industry can experiment with wearing traditionally militaristic garments with a feminine touch for clothing, accessories, and footwear to create disruptive innovation opportunities.
2. Entertainment - Media and entertainment industry can promote dark, feminine fashion as a disruptive style to create new marketing opportunities.
3. Retail and E-commerce - Retailers can incorporate dark, feminine military looks into their inventory of clothing and accessories to offer customers diverse and disruptive options.
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