The Twitter Dress by Deportivo Gives a Voice to Swedish Youth
Meghan Young — July 16, 2013 — Social Good
References: deportivo.se & psfk
The Twitter Dress may not be an original concept, but it serves a more important function than simply displaying random tweets in a fun and fashionable way. Unlike the Light Up Twitter Dress worn by Nicole Scherzinger, it is more than a gimmick.
Created by progressive organization Crossing Boarders and creative agency Deportivo, the Twitter Dress was created with the intention of giving youth a louder voice concerning Sweden's political decisions. As reported by Psfk, "The dress was worn by a group of ‘ambassadors’ who streamed comments on issues like gender equality and affordable housing for young people. Young Swedes were also encouraged to tweet using the hashtag #Twitterklänning (Twitter dress)." A total of 454 tweets were accumulated.
Created by progressive organization Crossing Boarders and creative agency Deportivo, the Twitter Dress was created with the intention of giving youth a louder voice concerning Sweden's political decisions. As reported by Psfk, "The dress was worn by a group of ‘ambassadors’ who streamed comments on issues like gender equality and affordable housing for young people. Young Swedes were also encouraged to tweet using the hashtag #Twitterklänning (Twitter dress)." A total of 454 tweets were accumulated.
Trend Themes
1. Social Activism Fashion - Fashion that combines activism and technology to give individuals a platform to express their political views.
2. Interactive Wearable Technology - Wearable technology that allows users to engage with social media and share their thoughts in real time.
3. Youth Empowerment Campaigns - Campaigns that aim to amplify the voice of young people and involve them in shaping political discourse.
Industry Implications
1. Fashion Industry - Fashion brands can collaborate with activists to create innovative garments that promote social activism.
2. Technology Industry - Tech companies can develop interactive wearables that enable users to connect with social media platforms.
3. Nonprofit Industry - Nonprofit organizations can launch empowerment campaigns to engage young people in political issues and encourage their civic participation.
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