This Zagorka Beer Campaign Appears Dangerous at First
Leslie Chen — June 25, 2013 — Marketing
References: bartleboglehegarty & adsoftheworld
These Zagorka Beer ads may at first make you think the alcoholic beverage is dangerous to drink.
Created by advertising agency BBH in London, UK, the campaign includes three different images of men attempting to open a bottle of the Bulgarian beer. Everything from space suits and protective experiment tanks are used to ward off any hazards from popping open the beer, but the campaign's objective isn't to scare you away; the ads are illustrating how Zagorka is "a taste less ordinary."
Bizarre and definitely experimental, these Zagorka Beer ads take a different route than most, but their method may appeal to those who like seeing ads with more than just parties and girls in bikinis.
Created by advertising agency BBH in London, UK, the campaign includes three different images of men attempting to open a bottle of the Bulgarian beer. Everything from space suits and protective experiment tanks are used to ward off any hazards from popping open the beer, but the campaign's objective isn't to scare you away; the ads are illustrating how Zagorka is "a taste less ordinary."
Bizarre and definitely experimental, these Zagorka Beer ads take a different route than most, but their method may appeal to those who like seeing ads with more than just parties and girls in bikinis.
Trend Themes
1. Experimental Alcohol Ads - Create ads that take a different route than most, emphasizing the product's unique qualities and standing out from standard advertising methods.
2. Safety-focused Product Promotion - Needing to promote a product's safety to different markets and demographics through a creative campaign that emphasizes both uniqueness and safety measures.
3. Ad Campaigns with Unique Qualities - Creating ad campaigns that appeal to audiences through their uniqueness and encourage consumers to try a product based on something more than traditional party scenes.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can benefit from creating ad campaigns that emphasize product safety, unique qualities, and stand out from standard advertising methods.
2. Advertising - The advertising industry has an opportunity to create more experimental and unique ad campaigns that will attract audiences, promote products' safety, and appeal to different demographics.
3. Consumer Goods Marketing - The consumer goods marketing industry can create ad campaigns that emphasize a product's unique qualities and safety features to promote to different markets and demographics.
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