The Toni Garrn for Interview Germany Sweats it Out in Style
Jennifer Gosnell — August 20, 2012 — Pop Culture
References: fashioncopious.typepad & fashion-mags
The Toni Garrn for Interview Germany magazine's August 2012 edition features Garrn working it out Olympic style. Since July 2012 was full of athletic prowess on an international scale and stage, the Olympic spirit continues on in Interview Germany.
Featuring Garrn on the track field, gymnastics equipment, workout machines and more in a fashion-forward manner, the feature has a sweaty, sultry quality that is an interesting mix between modernity and athleticism. The empowering feature portrays the girl power that was rocked at the Olympics at the London 2012 Summer games.
The pumped up spread marks an interesting move for the fashion industry, which glorifies athletic ability and a winning champion spirit.
Featuring Garrn on the track field, gymnastics equipment, workout machines and more in a fashion-forward manner, the feature has a sweaty, sultry quality that is an interesting mix between modernity and athleticism. The empowering feature portrays the girl power that was rocked at the Olympics at the London 2012 Summer games.
The pumped up spread marks an interesting move for the fashion industry, which glorifies athletic ability and a winning champion spirit.
Trend Themes
1. Athletic Fashion - The modern athletic editorials showcase the growing trend of fashion merging with athletic style and performance.
2. Empowering Narratives - The Toni Garrn spread demonstrates the trend of empowering narratives in fashion, celebrating girl power and champion spirit.
3. Sports-inspired Glamour - The editorial captures the emerging trend of sports-inspired glamour, where athleticism and high fashion intersect.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of athletic fashion to create innovative designs that merge style and performance.
2. Fitness Industry - The workout equipment featured in the editorial presents an opportunity for the fitness industry to develop new products that combine functionality and aesthetic appeal.
3. Sports Marketing Industry - The spread highlights the potential for the sports marketing industry to collaborate with fashion brands in promoting sports-inspired glamour and empowering narratives.
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