The Tom Ford for Men Collection Offers Fellows Some Cosmetics
Meghan Young — June 25, 2013 — Fashion
The Tom Ford for Men cosmetic collection shows that times are a-changing. A makeup line made for the male population, it speaks to the equality of gender and sex on various levels. Most obvious, of course, is the gay community. But in a way, the collection proves that men of all sexuality are becoming more comfortable with their feminine sides.
Comprised of a bronzer, concealer, mud mask and other beauty products, the Tom Ford for Men collection is unprecedented. Announced at the close of the ‘London Collections: Men’ fashion shows, the nine-piece male skin care and grooming line ensures that men will also be able to pamper and primp themselves when the need or feeling arises. Always the perfectionist, Ford was quoted saying that he tried every piece in his women's makeup collection, so it is only natural he took the same care with his men's line.
Comprised of a bronzer, concealer, mud mask and other beauty products, the Tom Ford for Men collection is unprecedented. Announced at the close of the ‘London Collections: Men’ fashion shows, the nine-piece male skin care and grooming line ensures that men will also be able to pamper and primp themselves when the need or feeling arises. Always the perfectionist, Ford was quoted saying that he tried every piece in his women's makeup collection, so it is only natural he took the same care with his men's line.
Trend Themes
1. Male Makeup Movement - The rise of male-focused cosmetic lines highlights the growing demand for gender-inclusive beauty products.
2. Gender-neutral Cosmetics - The Tom Ford for Men makeup collection showcases the shift towards genderless beauty and appeals to a wider consumer base.
3. Breaking Barriers - The emergence of male makeup defies traditional gender roles and presents an opportunity for innovative marketing strategies.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can capitalize on the development of male-focused makeup and expand their product offerings to a wider audience.
2. Fashion and Apparel - The integration of makeup into men's fashion creates opportunities for collaborations and product bundling.
3. Marketing and Advertising - Innovative marketing campaigns and targeted advertising can further break down gender norms and expand market demographics.
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