This BBC Olympics Coverage Ad is Frightening and Captivating
Angela Rajic — January 16, 2014 — Special
References: youtube & creativecriminals
The BCC Olympics coverage was introduced with a stunning, moving ad featuring the athletes of the United Kingdom.
Beginning with shots of a forbidding mountain side and a winter storm viciously whirls around it, the entire ad is narrated by Game of Thrones star Charles Dance, who recites a sinister poem cementing the violent power of winter. Dance's evocative narration sends a chill down the viewers spine as he invests the poem with the same sense of authority he gives his role as Tywin Lannister on Game of Thrones.
This Ad for the BBC Olympics coverage is captivating and spurs on patriotism and hope among those watching the Games from home. The idea of athletes concurring a forbidding winter is the perfect metaphor for the Sochi Olympic competition.
Beginning with shots of a forbidding mountain side and a winter storm viciously whirls around it, the entire ad is narrated by Game of Thrones star Charles Dance, who recites a sinister poem cementing the violent power of winter. Dance's evocative narration sends a chill down the viewers spine as he invests the poem with the same sense of authority he gives his role as Tywin Lannister on Game of Thrones.
This Ad for the BBC Olympics coverage is captivating and spurs on patriotism and hope among those watching the Games from home. The idea of athletes concurring a forbidding winter is the perfect metaphor for the Sochi Olympic competition.
Trend Themes
1. Emotive Sports Advertising - Creating captivating and emotional advertising campaigns that resonate with viewers and enhance brand loyalty.
2. Narrative Storytelling in Ads - Using powerful narrations and storytelling techniques in advertisements to engage and captivate audiences.
3. Metaphorical Advertising - Employing metaphorical concepts and symbols to convey a deeper meaning and connection with consumers.
Industry Implications
1. Sports Broadcasting - Exploring innovative ways to enhance sports broadcasting experiences through captivating and emotive advertisements.
2. Marketing and Advertising - Incorporating narrative storytelling techniques in marketing campaigns to create a stronger emotional connection with consumers.
3. Sports Apparel and Equipment - Using metaphorical advertising to showcase the resilience, determination, and triumph associated with sports products.
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