This Coca Cola Commercial Features Dozens of Floating Pop Cans
Jonathon Brown — February 20, 2013 — Lifestyle
References: cocacola & ibelieveinadv
A few unsuspecting couples had a nice treat fall in their lap this past Valentine’s Day when this Coca Cola commercial concept called for cola-bearing balloons to float through the sky.
The commercial starts on a hill, where dozens of balloons are strapped to unopened cans of Coca Cola. Light, ambient music plays in the background and the balloons are released one after another. Couples walk along the water and some point up to the sky after noticing the floating balloons. As they continue to walk, the balloons eventually descend on them.
This is a warm-hearted Coca Cola commercial that really gets in the spirit of Valentine’s Day without being cheesy or over the top. Except for the fact the commercial opens by stating the date of this balloon launch, there is nothing in the commercial to indicate this is Valentine’s Day.
The commercial starts on a hill, where dozens of balloons are strapped to unopened cans of Coca Cola. Light, ambient music plays in the background and the balloons are released one after another. Couples walk along the water and some point up to the sky after noticing the floating balloons. As they continue to walk, the balloons eventually descend on them.
This is a warm-hearted Coca Cola commercial that really gets in the spirit of Valentine’s Day without being cheesy or over the top. Except for the fact the commercial opens by stating the date of this balloon launch, there is nothing in the commercial to indicate this is Valentine’s Day.
Trend Themes
1. Interactive Marketing Campaigns - Coca Cola's Valentine's Day campaign utilizing balloon bearing cans could become an industry standard for interactive marketing campaigns.
2. Surprise and Delight Experiences - This Coca Cola ad showcases the consumer desires of surprises and personalized moments, in which other industries can adopt.
3. Ambient Advertising - This Coca Cola ad highlights the effectiveness of using unobtrusive, ambient advertising as a way to reach audiences.
Industry Implications
1. Beverage Industry - The beverage industry can reconsider their traditional advertising methods, and incorporate surprise experiences for brand recognition.
2. Events Industry - Event planners can incorporate surprise and delight elements in their occasions for a memorable experience.
3. Marketing Industry - Marketers can use Coca Cola's Valentine's Day campaign as a reference for developing interactive and engaging campaigns, which alter traditional marketing methods.
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