Brands launch emoji keyboard apps to create organic reach
Implications - Speaking to the need for brands to tap into the elasticity of meaning associated with the illustrative symbols, branded emoji keyboards engage consumers in spaces they are already communicating. This development demonstrates the pervasiveness of emojis as a cultural tongue that replaces words, rather than a passing fad, and speaks to society's evolving relationship with technology.
Workshop Question - How can your brand leverage technology to communicate with consumers in spaces that they are already using?
Trend Themes
1. Branded Emoji Keyboards - Brands creating their own emoji keyboards engage with consumers in a space where they are already communicating, and demonstrates the pervasiveness of emojis as a cultural tongue.
2. National Emojis - The creation of national emojis is a new way to showcase a country's identity and embrace its culture, which can lead to new marketing and branding opportunities.
3. Themed Emoji Keyboards - Creating themed emoji keyboards, such as for breakfast or furniture, can specifically target niche demographics and provide a unique and engaging way for consumers to interact with the brand.
Industry Implications
1. Hospitality - Emoji keyboards can be a fun way for hotels to enhance customer experience and engagement, in particular with niche-specific keyboards.
2. Tourism - National emoji campaigns can help promote a country's brand identity and tourist attractions, creating tourism opportunities.
3. Marketing - Emoji keyboards can be a creative and playful marketing tool that can improve digital marketing strategies and bring a fun and engaging element to campaigns.
5 Featured, 44 Examples:
152,836 Total Clicks
Date Range:
Feb 15 — Dec 15
Trending:
Warm
Consumer Insight Topics:
