Intojis Share Complex Emotions Through Illustrated Icons
Jana Pijak — April 16, 2015 — Social Media
References: constructiveperseverance.tumblr & techcrunch
As technology evolves, mobile communication is slowly replacing face-to-face contact and has lead to the introduction of countless emoji apps that are designed to illustrate how one is feeling without the need for text.
While classic mobile emoji apps feature all the essentials--think heart eyes, pizza and sunglasses-wearing happy face--Introji takes things one step further with an emoji series that is more emotionally intuitive. Designed for days when users are experiencing enhanced emotions, anxiety or fatigue, these Introji emojis are a great way to express feelings with little or no words.
Emojis are not only becoming more versatile and customizable for users but have also become a popular marketing tool for major brands who wish to appeal to a younger, millennial demographic.
While classic mobile emoji apps feature all the essentials--think heart eyes, pizza and sunglasses-wearing happy face--Introji takes things one step further with an emoji series that is more emotionally intuitive. Designed for days when users are experiencing enhanced emotions, anxiety or fatigue, these Introji emojis are a great way to express feelings with little or no words.
Emojis are not only becoming more versatile and customizable for users but have also become a popular marketing tool for major brands who wish to appeal to a younger, millennial demographic.
Trend Themes
1. Enhanced Emotional Emojis - As emoji apps become more emotionally intuitive, there is a disruptive innovation opportunity for creating enhanced emotional emojis for specific use cases.
2. Customizable Emojis - Customizable emojis are becoming increasingly popular and brands could innovate by offering a feature to create personalized emojis for their customers.
3. Emoji Marketing - As emojis become a popular marketing tool for major brands, there is an opportunity for companies to create effective campaigns through creative use of emojis.
Industry Implications
1. Mobile App - The trend towards more emotionally intuitive emojis presents an opportunity for mobile app developers to create new apps that cater to specific emotional states.
2. Consumer Goods - Consumer goods companies could innovate by offering customized emojis to their customers as a way to enhance their brand recognition and customer engagement.
3. Marketing - As emojis become an increasingly popular marketing tool, there is an opportunity for marketing professionals to create effective campaigns targeting younger, millennial demographics.
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