The Cookie Dough Café is Now Selling Ready-to-Eat Oreo Cookie Dough
Laura McQuarrie — August 11, 2017 — Lifestyle
References: thecookiedoughcafe & thrillist
In addition to selling safe, edible cookie dough by the pot in flavors like Chocolate Chip, Monster and Naked Dough, The Cookie Dough Café is now selling a limited-edition ready-to-eat Oreo cookie dough variety.
On top of selling this gourmet take on cookie dough through some brick-and-mortar stores, The Cookie Dough Café will also be offering the flavor online closer to the end of the month, with nationwide shipping available.
Over the past few months, Oreo has introduced a range of all-new products in collaboration with other brands in the food industry, including the Baskin-Robbins Oreo Cheesecake Ice Cream and the Brownie Made with OREO Cookie Pieces in collaboration with Mrs. Freshley's. The ready-to-eat cookie dough pints introduce another new way for consumers to indulge in the iconic cookie flavor.
On top of selling this gourmet take on cookie dough through some brick-and-mortar stores, The Cookie Dough Café will also be offering the flavor online closer to the end of the month, with nationwide shipping available.
Over the past few months, Oreo has introduced a range of all-new products in collaboration with other brands in the food industry, including the Baskin-Robbins Oreo Cheesecake Ice Cream and the Brownie Made with OREO Cookie Pieces in collaboration with Mrs. Freshley's. The ready-to-eat cookie dough pints introduce another new way for consumers to indulge in the iconic cookie flavor.
Trend Themes
1. Edible Cookie Dough Desserts - The Cookie Dough Café's new Oreo variety signals a trend in gourmet, ready-to-eat cookie dough desserts.
2. Collaborative Product Launches - Oreo's recent collaborations with brands like Baskin-Robbins and Mrs. Freshley's point to a trend in unique and novel product launches.
3. Direct-to-consumer Shipping - The Cookie Dough Café offering nationwide shipping for their ready-to-eat Oreo cookie dough signals a trend in direct-to-consumer food sales.
Industry Implications
1. Food & Beverage Retail - The trend toward edible cookie dough desserts offers a disruptive innovation opportunity for retailers to create new ready-to-eat products that cater to consumers' sweet indulgences.
2. Food Distribution & Delivery - Direct-to-consumer food sales is a disruptive innovation opportunity for delivery companies to partner with food producers and expand their offerings to include more gourmet, ready-to-eat options like The Cookie Dough Café's Oreo variety.
3. Brand Collaborations - The trend toward unique and collaborative product launches presents a disruptive innovation opportunity for brands to expand their customer bases and experiment with new flavors and formats, like Oreo's partnership with The Cookie Dough Café.
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