The New Cookie Crisp Puts a Birthday-Themed Twist on Breakfast
Katherine Pendrill — March 14, 2018 — Lifestyle
Regardless of whether it is your birthday or not, General Mills' new Birthday Cake-Flavored Cookie Crisp cereal lets you start every morning as if it were your special day.
Birthday Cake-Flavored Cookie Crisp is a funfetti-themed take on the popular Cookie Crisp cereal. Like the original, the limited-edition version of the cereal is made up of tiny cookie pieces. However, instead of tiny chocolate chip cookies, the new version features buttery vanilla biscuits dotted with colorful rainbow sprinkles. General Mills also emphasizes that the cereal is made from whole grains and naturally flavored.
Available for just a limited-time, the new funfetti cereal gives kids a more nutritious way to enjoy eating birthday cake for breakfast.
Image Credit: General Mills.
Birthday Cake-Flavored Cookie Crisp is a funfetti-themed take on the popular Cookie Crisp cereal. Like the original, the limited-edition version of the cereal is made up of tiny cookie pieces. However, instead of tiny chocolate chip cookies, the new version features buttery vanilla biscuits dotted with colorful rainbow sprinkles. General Mills also emphasizes that the cereal is made from whole grains and naturally flavored.
Available for just a limited-time, the new funfetti cereal gives kids a more nutritious way to enjoy eating birthday cake for breakfast.
Image Credit: General Mills.
Trend Themes
1. Funfetti Flavor - The popularity of funfetti flavor in breakfast cereals is a disruptive innovation opportunity for food industry to create more unique and appealing cereal flavors.
2. Limited-edition Products - Creating limited-edition products is a disruptive innovation opportunity for companies in the food industry to generate hype and demand for their products.
3. Healthy Versions of Popular Foods - The trend towards creating healthy versions of popular foods is a disruptive innovation opportunity for food industry to create nutritious and appealing cereals that keep up with changing consumer demands.
Industry Implications
1. Food Industry - The food industry can capitalize on the trend of funfetti flavor and limited edition products by introducing similar products in the market.
2. Cereal Industry - The cereal industry can leverage the trend towards healthy versions of popular foods by creating cereals that are both healthy and indulgent at the same time.
3. Snack Industry - The snack industry can capitalize on the popularity of funfetti flavor by creating snacks such as cookies, cakes, and bars that feature this flavor.
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