Brands in the coffee space are offering transparency through traceability tools
Trend - Brands in the coffee space—ranging from quick-serve restaurants to direct-to-consumer retailers—are leveraging technology with traceability tools to provide consumers more transparency about their beans. This includes stating which farm the beans originated from and allowing consumers to verify that farmworkers were paid a fair wage.
Insight - Many consumers are now well informed about exploitative practices used to produce various crops. These procedures affect the community, the farmers, and the land in long-lasting ways. These consumers are passionate about sustainability and ethical labor and are looking to use their purchasing power to support brands that reflect these values. Brands that offer transparency in their supply chain will appeal to sustainable, ethical consumers.
Insight - Many consumers are now well informed about exploitative practices used to produce various crops. These procedures affect the community, the farmers, and the land in long-lasting ways. These consumers are passionate about sustainability and ethical labor and are looking to use their purchasing power to support brands that reflect these values. Brands that offer transparency in their supply chain will appeal to sustainable, ethical consumers.
Workshop Question - How can your brand showcase its ethical and sustainable practices?
Trend Themes
1. Bean Traceability - Brands are leveraging technology with traceability tools to provide consumers more transparency about their beans.
2. Sustainable Coffee Commitment - Coffee brands are making public commitments towards using more eco-friendly packaging, net-zero goals and sustainable sourcing.
3. Micro-batching Coffee Concepts - The new trend in coffee is the introduction of coffee roasting and brewing concepts within stores which serves to give customers more choices.
Industry Implications
1. Specialty Coffee Roasting & Retailing - Bean traceability is shaking up the coffee industry, creating disruptive innovation opportunities for specialty coffee roasters and retailers who innovate to offer culinary transparency, sustainability, and ethical supply chain.
2. Sustainable Food & Beverage - Sustainable coffee sourcing is just one part of the broader movement towards sustainable food and beverage. The transparency of the coffee industry is likely to be a key area of focus for food and beverage companies, as consumers demand transparency and traceability in all aspects of what they eat and drink.
3. Technology & Retailing - Micro-batching coffee and Bean traceability tools are largely driven by new technologies, which offer more transparency and efficiency in the coffee supply chain. These new technologies are disrupting retailing and providing opportunities for innovative brands that can adapt to these changes and deliver new experiences to customers.
8 Featured, 69 Examples:
93,275 Total Clicks
Date Range:
Aug 20 — Jan 22
Trending:
Warm
Consumer Insight Topics:
