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Seamless Mask

Face covering are integrated into clothing items for ease of use

Trend - Clothing brands are integrating face masks and coverings into their items in order to protect users from viruses and bacteria, as well as protect others from the users. These mask-equipped items come in everthing from shirts to antimicrobrial jackets.

Insight - Though people around the world have become accustomed to wearing masks to limit the spread of COVID-19, in some regions the practice is less of a habit than in others. For consumers who tend to be more forgetful, or who just want ease-of-access, health precautions that are integrated into their clothing allow them to go about their days while still remaining safe.
Workshop Question - How could your brand better ease people into safety and health measures that are unusual to them?
Trend Themes
1. Clothing-integrated Face Masks - Clothing brands are integrating face masks and coverings into their items in order to protect users from viruses and bacteria, as well as protect others from the users.
2. Self-sanitizing Apparel - In response to the pandemic, protective properties are now being woven into a variety of apparel and accessories.
3. Convenient Face Mask Storage - Consumers seeking out easy ways to carry face masks are driving the trend for face covering-equipped clothing items.
Industry Implications
1. Fashion and Apparel Industry - Companies are integrating face masks and coverings into their clothing items to provide convenience and protection for their customers.
2. Healthcare Industry - Self-sanitizing technology is disrupting the healthcare industry by offering a level of protection against microorganisms that was previously not available in standard clothing and apparel.
3. Travel Industry - Self-sanitizing jackets, antimicrobial fabrics and clothing items with integrated face masks and coverings are catering to the needs of travelers seeking extra protection while exploring new cities.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
204,234 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
V. Hot
Consumer Insight Topics:

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