Nescafé Will Use 100% Responsibly Sourced Coffee by 2025
Michael Hemsworth — January 24, 2021 — Eco
Nescafé has announced that it will be using 100% responsibly sourced coffee by 2025 in a strong effort to help highlight more sustainable practices in the industry.
The company made the announcement in response to its current goal of 75% that was achieved, and will see all of its coffee being traced back to an identified farmer group that has been verified or certified by an independent organization. The news also comes on the heels of a strong commitment towards using more eco-friendly packaging and a 2050 net-zero goal.
Senior Vice President, Head of Beverages Strategic Business Unit Philipp Navratil spoke on the Nescafé 100% responsibly sourced coffee initiative saying, "Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably. We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programmes will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labour rights, child protection, youth and women empowerment.”
The company made the announcement in response to its current goal of 75% that was achieved, and will see all of its coffee being traced back to an identified farmer group that has been verified or certified by an independent organization. The news also comes on the heels of a strong commitment towards using more eco-friendly packaging and a 2050 net-zero goal.
Senior Vice President, Head of Beverages Strategic Business Unit Philipp Navratil spoke on the Nescafé 100% responsibly sourced coffee initiative saying, "Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably. We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programmes will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labour rights, child protection, youth and women empowerment.”
Trend Themes
1. Responsibly Sourced Coffee - Businesses can innovate by investing in methods to ensure that all coffee being used is 100% responsibly sourced and tracing the coffee back to an identified farmer group.
2. Eco-friendly Packaging - Innovative businesses should focus on eco-friendly packaging solutions that are cost-effective, sustainable and add value to the product or service offered.
3. Sustainable Farming Practices - Companies can invest in sustainable farming practices that can improve efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably and diversify sources of farmer income to reduce their dependence on monocultures and make them more resilient.
Industry Implications
1. Coffee Industry - Companies in the coffee industry can invest in responsible sourcing and sustainable farming practices to promote a more sustainable future.
2. Packaging Industry - Packaging companies can innovate and develop eco-friendly packaging solutions to promote sustainability in industries like coffee and beyond.
3. Agriculture Industry - Businesses within the agriculture industry can invest in sustainable farming practices to increase efficiencies and diversify sources of farmer income, ultimately promoting a more sustainable future for all crops grown it.e coffee.
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