Starbucks is Piloting 'Greener' To-Go Cups in Vancouver
Grace Mahas — September 10, 2020 — Eco
References: stories.starbucks
As consumers become more aware of the dangers of single-use plastic, specifically straws, on wildlife, Starbucks Canada is leading the way in creating more sustainable alternatives with its new 'Greener' to-go cup. The new eco-friendly cup will be piloted in Vancouver to test for recyclability and composability in the area.
In addition, starting today, a recyclable, strawless lid will be the new standard for iced beverages in Starbucks stores throughout Canada as part of the company’s efforts to phase out plastic straws worldwide. The lids are customized for specific beverages, for example, a slightly wider, tear-drop shaped opening for Nitro beverages and a recyclable domed lid for Frappuccino® blended beverages.
“We know how important this issue is to Canadians,” says Michael Conway, Executive Vice President and President, Starbucks Canada. “and we’re committed to being a part of the solution. I’m excited and proud that our customers in Vancouver will be among the first to sip coffee from a greener to-go cup.”
Image Credit: Starbucks Canada
In addition, starting today, a recyclable, strawless lid will be the new standard for iced beverages in Starbucks stores throughout Canada as part of the company’s efforts to phase out plastic straws worldwide. The lids are customized for specific beverages, for example, a slightly wider, tear-drop shaped opening for Nitro beverages and a recyclable domed lid for Frappuccino® blended beverages.
“We know how important this issue is to Canadians,” says Michael Conway, Executive Vice President and President, Starbucks Canada. “and we’re committed to being a part of the solution. I’m excited and proud that our customers in Vancouver will be among the first to sip coffee from a greener to-go cup.”
Image Credit: Starbucks Canada
Trend Themes
1. Sustainable Packaging - The eco-friendly cups piloted by Starbucks in Vancouver highlight the growing trend of sustainable packaging in the quick-service restaurant industry.
2. Plastic Straw Alternatives - Starbucks' implementation of a recyclable, strawless lid demonstrates the trend towards finding alternatives to single-use plastic straws.
3. Customized Beverage Lids - The use of customized lids for specific beverages, such as tear-drop shaped openings for Nitro beverages, showcases the trend of providing tailored packaging solutions.
Industry Implications
1. Quick-service Restaurant (QSR) - The piloting of eco-friendly cups by Starbucks in the QSR industry presents a disruptive innovation opportunity for other QSR chains to implement sustainable packaging practices.
2. Plastics and Packaging - The move towards plastic straw alternatives and sustainable packaging in Starbucks' initiative highlights the need for disruptive innovation in the plastics and packaging industry.
3. Beverage Manufacturing - The trend of using customized lids for specific beverages creates opportunities for disruptive innovations in the beverage manufacturing industry to develop tailored packaging solutions.
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