Brands are catering to the increasing number of urban cyclists during COVID-19
Trend - Realizing that there is a demand for cycling, brands and governments are launching products and implementing rules that will make the biking experience more comfortable and safer—both generally and in relation to the climate of the pandemic.
Insight - During the COVID-19 pandemic, many consumers are increasingly turning to biking as a means of getting around in their city. This not only contributes to an environmentally conscious lifestyle, but it also enables some to get exercise while having to physically distance, while others embrace the sport because it is safer than public transportation in the context of the pandemic. As a result, many are creating a demand for products and services that will alleviate their experience by allowing them to be comfortable and safe.
Insight - During the COVID-19 pandemic, many consumers are increasingly turning to biking as a means of getting around in their city. This not only contributes to an environmentally conscious lifestyle, but it also enables some to get exercise while having to physically distance, while others embrace the sport because it is safer than public transportation in the context of the pandemic. As a result, many are creating a demand for products and services that will alleviate their experience by allowing them to be comfortable and safe.
Workshop Question - How can your brand encourage/contribute to safer forms of transportation for its consumers?
Trend Themes
1. Bike Boom - As consumers turn to biking during COVID-19, brands and governments are launching new products and implementing rules for a safe and comfortable experience.
2. Street Expansions - Cities like Toronto are providing more space for pedestrians and cyclists to move around safely with their 'activeTO' plan that includes street expansions and restricted traffic.
3. Social Distancing Designs - Designers and architects are updating products and transportation methods to better suit the current climate, like PriestmanGoode's updated Island Bay train design that repurposes seating space for bike storage.
Industry Implications
1. Transportation - Companies are innovating in the transportation industry by updating train designs to accommodate social distancing measures and launching bike-friendly products.
2. Outdoor Recreation - As more people turn to biking for exercise and transportation, there are opportunities for outdoor recreation businesses to offer products and services that enhance the biking experience.
3. Fashion - As face masks become a new norm, there is an opportunity for fashion brands to provide fun and quirky masks that offer protection and personal expression.
