Brands are introducing live probiotics to alcohol & alcohol-related products
Trend - Live probiotics are known to promote a healthy gut bacteria balance, contributing to digestive health, immune function, and more. While before, businesses were betting on alcoholic kombucha as a health-focused alternative—now, alcohol brands are expanding to other formats.
Insight - Aware that the increasing demands of everyday life in the digital age can take a toll on one's health, the contemporary consumer continues to advocate for and embrace wellness. This movement has permeated all facets of one's lifestyle—from self-care rituals to entertainment activities. Individuals are looking to strike a balance between their enjoyment and a more holistic approach to health, which results in a demand for more wellness-conscious products across all industry categories.
Insight - Aware that the increasing demands of everyday life in the digital age can take a toll on one's health, the contemporary consumer continues to advocate for and embrace wellness. This movement has permeated all facets of one's lifestyle—from self-care rituals to entertainment activities. Individuals are looking to strike a balance between their enjoyment and a more holistic approach to health, which results in a demand for more wellness-conscious products across all industry categories.
Workshop Question - How can you revamp your product offering to appeal to the wellness-minded consumer?
Trend Themes
1. Alcohol with Probiotics - Alcohol brands are expanding to other formats by introducing probiotics to alcoholic beverages.
2. Genetically Engineered Probiotics - Market demand for health-conscious alcoholic products has led to innovations like ZBiotics, the world's first maker of genetically engineered probiotics.
3. Probiotics in Non-alcoholic Beverages - To cater to health-conscious consumers there has been an increase in the production of non-alcoholic probiotic drinks.
Industry Implications
1. Alcohol Industry - The alcohol industry can expand beyond traditional formats by incorporating healthier ingredients such as probiotics.
2. Biotechnology Industry - ZBiotics introduces a new approach to healthy living by genetically engineering probiotics to help the body break down alcohol-related byproducts.
3. Health and Wellness Industry - The health and wellness industry has the opportunity to promote and create more wellness-conscious products following the trend of incorporating probiotics in alcoholic and non-alcoholic beverages.
4 Featured, 24 Examples:
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Date Range:
Aug 19 — Sep 20
Trending:
Warm
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