Brands are launching campaigns to encourage kids to wear face masks when necessary
Trend - Many companies are debuting different products to engage kids on the topic of COVID-19 rules and encourage them to wear face masks when in public. This comes in the form of educational coloring books, face coverings that can be customized at home, and even mask-wearing plush toys.
Insight - Amid the COVID-19 pandemic, the immediacy of wearing face masks at all times when in public is strongly asserted. Some parents, however, are finding it challenging to relate this importance to their children, and this problem is especially emulated as businesses reopen and kids go back to school. With their child's safety in mind, many consumers seek out solutions in the form of products that can engage, entertain, and encourage their offspring.
Insight - Amid the COVID-19 pandemic, the immediacy of wearing face masks at all times when in public is strongly asserted. Some parents, however, are finding it challenging to relate this importance to their children, and this problem is especially emulated as businesses reopen and kids go back to school. With their child's safety in mind, many consumers seek out solutions in the form of products that can engage, entertain, and encourage their offspring.
Workshop Question - How might your brand encourage little ones to honor COVID-19 restrictions?
Trend Themes
1. Kids COVID-19 Education - Brands are creating products such as quarantine-themed coloring books, printable mask kits, and kid-specific school hotlines to engage and educate young children on COVID-19 safety measures.
2. Customizable Products - Companies such as The Printable Face Mask co. and Lunchables are offering customizable products that allow children to personalize their own face masks and participate in engaging activities that meet COVID-19 safety guidelines.
3. Comfort and Familiarity - Companies such as Wild Republic are providing familiar and comforting toys such as their Mask Buddies to ease childhood fears and anxiety caused by social distancing and virtual learning environments.
Industry Implications
1. Children's Education - Companies can develop innovative educational resources to help children understand and engage in COVID-19 safety measures in a fun and interactive way.
2. Printable and Customizable Product Manufacturing - Businesses in this industry can tap into the demand for personalized and easily reproducible products such as printable mask kits to meet the needs of consumers in adjusting to new COVID-19 safety guidelines.
3. Toy Manufacturing - Companies can create and market comforting and familiar toys such as Wild Republic's Mask Buddies to help ease children's anxiety and fear caused by social distancing and virtual learning environments.
4 Featured, 33 Examples:
170,124 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
