Companies implement air control devices in automobiles for hygiene
Trend - Now more than ever, air quality is important due to consumers. Companies are ensuring that enclosed spaces such as automobiles have clean air circulating to enable respiratory health mid-pandemic.
Insight - With all of the environmental and health concerns that arise with a pandemic, consumers have been increasingly more conscious of their health. This makes them more aware of what they come into contact with and the quality of any space they spend time in. As a result, they look for seamless products and services that offer protection as they navigate through their routines.
Insight - With all of the environmental and health concerns that arise with a pandemic, consumers have been increasingly more conscious of their health. This makes them more aware of what they come into contact with and the quality of any space they spend time in. As a result, they look for seamless products and services that offer protection as they navigate through their routines.
Workshop Question - How is your company prepared to address new consumer demands brought on by the pandemic?
Trend Themes
1. In-car Air Purification - Increased consumer demand for clean air due to pandemic concerns and air quality issues is driving the trend for in-car air purification devices.
2. Convenient and Compact Car Air Purifiers - Car air purifiers that are filter-free and can be plugged into a USB power port are popular among consumers as they are low-cost and easily accessible.
3. Innovative Hygiene Air Flow Systems - Airflow systems inspired by commercial airlines are being used to provide cleaner air in vehicles amidst the pandemic, resulting in concepts like the Hyundai SEVEN SUV.
Industry Implications
1. Automotive Industry - The automotive industry is seeing a shift towards integrating air purification systems in vehicles to meet increased consumer demand.
2. Consumer Electronics Industry - The consumer electronics industry is offering easy-to-use and filter-free car air purifiers that can be powered through USB ports, making solutions more accessible.
3. Air Filtration Industry - The air filtration industry is driving innovation towards portable, compact, and effective air filter technologies for both indoor and outdoor environments.
