Engagement ring-buying platforms help guide users to make the right choice
Trend - Platforms on which people buy wedding rings are offering more information, quizzes and guidance about things related to the quality, design, and fit of engagement rings. These platforms simplify the buying process for users and help them better understand their options.
Insight - The process of getting engaged and planning a wedding is expensive, and many consumers aren't aware of the details of this process until they're thrown into it. This "learn as you go" approach can be avoided with research and education, which is particularly important to most people looking to invest in important products or milestones. Brands that ease this process are a priority for consumers in it.
Insight - The process of getting engaged and planning a wedding is expensive, and many consumers aren't aware of the details of this process until they're thrown into it. This "learn as you go" approach can be avoided with research and education, which is particularly important to most people looking to invest in important products or milestones. Brands that ease this process are a priority for consumers in it.
Workshop Question - How is your brand simplifying the purchase journey for its customers?
Trend Themes
1. Education-driven Engagement Ring Buying - Platforms are offering quizzes and educational sections to guide engagement ring buyers in their purchasing journey.
2. Innovative Engagement Ring Try-on Options - Brands are using technology like 3D printing and augmented reality to offer customized and realistic engagement ring try-on experiences.
3. AI-based Engagement Ring Shopping - Mobile apps are incorporating artificial intelligence to create a simpler engagement ring shopping experience with smart recommendations and personalized designs.
Industry Implications
1. Jewelry Retailers - Jewelry retailers can focus on providing educational resources and innovative try-on options to enhance the engagement ring buying experience.
2. Technology Companies - Technology companies can use 3D printing and augmented reality to disrupt the jewelry industry and offer realistic, convenient engagement ring try-on options.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can help engagement ring brands incorporate AI and personalized design options in mobile apps to enhance the shopping experience.
