Retailers are turning select physical locations into voter registration hubs
Trend - Businesses are aiming to make the act of partaking in the presidential election easier for consumers. As a result, many companies are transforming their brick-and-mortar locations into registration hubs and offering educational materials to encourage participation.
Insight - Contemporary consumers—especially those who are a part of the Millennial and Gen Z demographics—are placing emphasis on ethics and sustainability, which has resulted in many expecting their favorite brands to take a political stance and support social causes. As a consequence of the growing consumer consciousness, individuals feel more confident and better about their purchasing decisions, knowing that a given brand is using its power to advocate for a better world.
Insight - Contemporary consumers—especially those who are a part of the Millennial and Gen Z demographics—are placing emphasis on ethics and sustainability, which has resulted in many expecting their favorite brands to take a political stance and support social causes. As a consequence of the growing consumer consciousness, individuals feel more confident and better about their purchasing decisions, knowing that a given brand is using its power to advocate for a better world.
Workshop Question - How might your brand showcase its commitment to creating a better world?
Trend Themes
1. Brand Advocacy for Social Causes - Consumers are expecting their favorite brands to take a political stance and support social causes.
2. Innovative Voter Registration Initiatives - Businesses are transforming their brick-and-mortar locations into registration hubs and offering educational materials to encourage participation.
3. Virtual Learning and Digital Resources - Partnerships between retailers and non-profit organizations are launching a suite of online resources and learning series pertaining to the 2020 Census, voter registration, participation, education, and more.
Industry Implications
1. Retail Industry - Retailers are transforming physical locations into voter registration hubs to encourage participation in presidential elections.
2. Fashion and Footwear Industry - Fashion and footwear brands, like KITH, Rock the Vote, and Steve Madden, are partnering with voter registration organizations to transform their stores into registration hubs for the upcoming presidential elections.
3. Non-profit Sector - Non-profit organizations are partnering with retailers, like Nordstrom, to launch voter education and registration campaigns, and to offer virtual learning and digital resources to encourage people to vote in upcoming primaries and elections.
4 Featured, 25 Examples:
28,145 Total Clicks
Date Range:
Aug 20 — Sep 20
Trending:
Average
Consumer Insight Topics:
