'Thank My Farmer,' Shared at CES 2020, Increases Coffee Transparency
Laura McQuarrie — January 8, 2020 — Lifestyle
References: storebrands
Announced at CES 2020, the IBM-powered Thank My Farmer app helps to track the journey of a coffee bean all the way to a cup. As well as having the potential to help consumers better understand where their coffee comes from, the transparency-boosting blockchain app also offers advantages for brands, especially when it comes to building trust with customers.
For the development of the platform using IBM FoodTrust blockchain technology, tech start-up Farmer Connect worked with coffee producers like Beyers Koffie and Beyers 1769. Small and large coffee brands alike will be represented on the app when it launches later in the year, giving consumers the ability to scan a package's QR code to reveal information about the farmer and the product's origin, including an interactive map pinpointing the source of the coffee.
Image Credit: IBM, Farmer Connect
For the development of the platform using IBM FoodTrust blockchain technology, tech start-up Farmer Connect worked with coffee producers like Beyers Koffie and Beyers 1769. Small and large coffee brands alike will be represented on the app when it launches later in the year, giving consumers the ability to scan a package's QR code to reveal information about the farmer and the product's origin, including an interactive map pinpointing the source of the coffee.
Image Credit: IBM, Farmer Connect
Trend Themes
1. Coffee Transparency Apps - The development of blockchain-powered apps for coffee offers opportunities to boost transparency and traceability in the coffee industry.
2. Blockchain-based Supply Chain Tracking - Blockchain technology can be used to track and trace products throughout their supply chain, offering businesses increased transparency and accountability.
3. QR Code Tracking - QR code tracking technology can be used to provide consumers with detailed information about the products they purchase and the producers behind them.
Industry Implications
1. Coffee Industry - Blockchain-based tracing apps like Thank My Farmer offer opportunities for the coffee industry to improve transparency and provide consumers with more information about their products.
2. Blockchain Industry - The development of blockchain-based traceability systems offers opportunities for blockchain companies to partner with businesses across a wide range of industries.
3. Consumer Goods Industry - QR code tracking technology has the potential to transform the consumer goods industry by providing consumers with a direct link to the products they purchase, and the producers behind them.
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