Home-organization becomes a renewed focus for consumers amid COVID-19
Trend - Despite lifted restrictions, virtual schooling and work-from-home professions are still a reality for many around the world. This has brought on a renewed focus on home organization tools, services and forms of entertainment.
Insight - The importance of one's personal space has increased this year, with many consumers doing the majority of their recreational, educational and/or professional activities from home. This has resulted in home comforts as not just a need, but as a form of escapism through which consumers can feel like they have more control over their lives at a time when the future remains uncertain.
Insight - The importance of one's personal space has increased this year, with many consumers doing the majority of their recreational, educational and/or professional activities from home. This has resulted in home comforts as not just a need, but as a form of escapism through which consumers can feel like they have more control over their lives at a time when the future remains uncertain.
Workshop Question - How is your brand prioritizing customer comfort and escapism?
Trend Themes
1. Home Comforts - The importance of one's personal space has increased this year, with many consumers doing the majority of their recreational, educational and/or professional activities from home. This has resulted in home comforts as not just a need, but as a form of escapism through which consumers can feel like they have more control over their lives at a time when the future remains uncertain.
2. Digital Organization - As more activities move online, digital organization tools and platforms have become a popular way for consumers to keep track of their schedules, store important information, and manage their tasks and projects.
3. Konmari Method - The KonMari method, created by Marie Kondo, has become a popular approach to home organization thanks to its focus on decluttering and keeping only the items that spark joy.
Industry Implications
1. Home Organization - Businesses that specialize in home organization products, services, and tools can tap into the growing demand for digital and physical solutions that help consumers declutter, organize, and manage their space more effectively.
2. Streaming and Entertainment - With consumers spending more time at home, streaming and entertainment companies can create content that appeals to viewers' desire for order and organization, while also offering them a form of escape from the chaos of the world around them.
3. E-commerce and Retail - Online retailers and e-commerce platforms can leverage the demand for affordable and stylish organizational products by offering a wide variety of options that meet different consumers' needs and preferences.
5 Featured, 41 Examples:
144,542 Total Clicks
Date Range:
Jul 20 — Jan 22
Trending:
Warm
Consumer Insight Topics:
