The Range Rover Evoque Installations Hype Up the Vehicle's Launch
Amelia Roblin — October 2, 2010 — Autos
The Range Rover Evoque installations were created by four Parisian artists to highlight some of the vehicle's winning features. The wiry frames of the car sculptures have been placed on display throughout the city, spurring enthusiasm about the new new two-door auto, which is Range Rover's smallest and lightest design ever.
From JCDC, the winged sculpture celebrates luxury; from Andre, brilliant design is the focus. The streamlined sculpture by Yorgo Tloupas highlights technology, while from Surface to Air, the vehicle's sustainability is promoted.
From JCDC, the winged sculpture celebrates luxury; from Andre, brilliant design is the focus. The streamlined sculpture by Yorgo Tloupas highlights technology, while from Surface to Air, the vehicle's sustainability is promoted.
Trend Themes
1. Auto Sculpture Installations - Brands can commission artists to create installations that showcase their products in an artistic way, to generate buzz and excitement around the launch of a new vehicle.
2. Wire Frame Artistry - Artists can leverage innovative techniques, such as using wire frames, to create visually stunning sculptures that draw attention and spark conversation.
3. Feature Highlighting Installations - Brands can use installations to highlight key features of their products, in unique and memorable ways, to make a lasting impression on potential customers.
Industry Implications
1. Automotive Industry - Automotive companies can leverage art installations to generate excitement and hype around new vehicle launches.
2. Art Industry - Artists can use innovative techniques such as wire frame artistry to create unique installations that draw attention and spark conversation.
3. Advertising/marketing Industry - Advertising and marketing companies can use unique installations to create buzz and excitement around new products, generating interest and increasing sales potential.
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