Tabasco Tequila
Marissa Brassfield — September 8, 2008 — Lifestyle
References: tabascotequila & brandweek
Following in the footsteps of Absolut Peppar and Ukranian Hot Pepper Vodka, Heaven Hill Distilleries is planning to roll out their own take on the hot-pepper liquor trend: Tabasco Tequila.
Yep, the ubiquitous red-capped bottles from McIlhenny Co. and Heaven Hill Distilleries are taking the popular Tabasco brand and creating a flavored tequila. I’m thinking the choice of tequila is meant to further transform tequila’s perception as a salt-and-lime shooter into a sipping liquor worthy of cocktails.
Yep, the ubiquitous red-capped bottles from McIlhenny Co. and Heaven Hill Distilleries are taking the popular Tabasco brand and creating a flavored tequila. I’m thinking the choice of tequila is meant to further transform tequila’s perception as a salt-and-lime shooter into a sipping liquor worthy of cocktails.
Trend Themes
1. Spicy-flavored Liquor - The trend of infusing spirits with spicy flavors presents opportunities for innovative and unique beverage offerings.
2. Flavored Tequila - The popularity of flavored tequila, such as Tabasco Tequila, demonstrates the potential for creating new and exciting variations of this traditional Mexican spirit.
3. Transformation of Spirits - The transformation of traditional spirits, like tequila, into more sophisticated and versatile options opens up possibilities for disruptive innovation in the liquor industry.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of spicy-flavored liquors by creating innovative products that cater to consumers' growing desire for unique and bold flavors.
2. Craft Distillery - Craft distilleries have an opportunity to experiment with flavored tequilas and other spirits to offer consumers a wider range of choices beyond traditional options.
3. Mixology and Cocktail Bars - Mixology and cocktail bars can take advantage of the transformation of spirits by incorporating spicy-flavored liquors, like Tabasco Tequila, into their creative drink menus.
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