Kaleidoscope's Canteen
Elsa Blaine — August 3, 2008 — Art & Design
References: thinkkaleidoscope & thedieline
Spirit manufacturers always seem to be on the cutting edge of packaging design and the proof is in the bottle with this sleek tequila 'flask' that marketing company Kaleidoscope developed for their own brand concept called “Canteen.†The company feels that the tequila market is “relatively un-tapped in terms of brand differentiation.â€
The Canteen line includes three flavours of tequila in modern silver, gold and copper trimmed minimalist packages, looking more like fragrance bottles than liquor.
Kaleidoscope wanted to “develop a marketing strategy for a wholly new tequila experience that would truly wow the urban luxury sect and nightclub-culture denizens,†and directly challenge the recent heightened popularity of vodka.
Here are a few more other innovative tequila trends:
The Canteen line includes three flavours of tequila in modern silver, gold and copper trimmed minimalist packages, looking more like fragrance bottles than liquor.
Kaleidoscope wanted to “develop a marketing strategy for a wholly new tequila experience that would truly wow the urban luxury sect and nightclub-culture denizens,†and directly challenge the recent heightened popularity of vodka.
Here are a few more other innovative tequila trends:
Trend Themes
1. Minimalist Packaging - Opportunity for spirit manufacturers to create sleek, modern packaging that stands out from traditional alcohol bottles.
2. Urban Luxury - Opportunity to target the urban luxury sector with unique tequila experiences and branding.
3. Challenging Vodka Popularity - Opportunity for tequila brands to position themselves as a trendy alternative to vodka in the nightclub-culture scene.
Industry Implications
1. Spirit Manufacturing - Opportunity for spirit manufacturers to explore innovative packaging designs and branding strategies.
2. Marketing and Advertising - Opportunity for marketing companies to develop strategies for creating unique experiences and targeting specific consumer segments.
3. Nightlife and Entertainment - Opportunity for businesses in the nightlife and entertainment industry to offer unique tequila experiences and capitalize on the trend.
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