Brand-loyal consumers turn to custom looks to emphasize logos
Implications - An attraction to customization for many is that it offsets flashy branding; however, a new wave of brand-flaunting DIY projects embraces and even emphasizes icons and logos. Particularly with popular brands, consumers are pushing to draw as much attention as possible to their products.
Trend Themes
1. Brand Emphasis - Consumers are increasingly adorning their products with logos and icons to stand out from their peers.
2. Personalization - Consumers value the ability to customize and express themselves through their purchased products.
3. Pop Culture Appeal - Decals featuring characters and references from popular TV shows and movies are in high demand among consumers.
Industry Implications
1. Technology - Companies can innovate in the creation of customizable gadgets and accessories to appeal to consumers who want to express their individuality through their technology.
2. Fashion - Designers and retailers can capitalize on the trend of brand-emphasis through clothing and accessories adorned with popular logos.
3. Entertainment - Companies can create merchandise featuring references to popular pop culture properties to appeal to fans' desire to display their fandom.
8 Featured, 50 Examples:
2,027,190 Total Clicks
Date Range:
Jun 09 — Jan 10
Trending:
Hot
Consumer Insight Topics:
