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Brand-Happy Hacks

Brand-loyal consumers turn to custom looks to emphasize logos

Implications - An attraction to customization for many is that it offsets flashy branding; however, a new wave of brand-flaunting DIY projects embraces and even emphasizes icons and logos. Particularly with popular brands, consumers are pushing to draw as much attention as possible to their products.
Trend Themes
1. Brand Emphasis - Consumers are increasingly adorning their products with logos and icons to stand out from their peers.
2. Personalization - Consumers value the ability to customize and express themselves through their purchased products.
3. Pop Culture Appeal - Decals featuring characters and references from popular TV shows and movies are in high demand among consumers.
Industry Implications
1. Technology - Companies can innovate in the creation of customizable gadgets and accessories to appeal to consumers who want to express their individuality through their technology.
2. Fashion - Designers and retailers can capitalize on the trend of brand-emphasis through clothing and accessories adorned with popular logos.
3. Entertainment - Companies can create merchandise featuring references to popular pop culture properties to appeal to fans' desire to display their fandom.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 50 Examples:
2,027,190 Total Clicks
Date Range:
Jun 09 — Jan 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Geeky Laptop Decals
Geeky Laptop Decals
MacSlaps LEGO, Pac-Man and Mario Decals Let Your Nerd Colors Show
These MacSlaps laptop decals let you show off your nerdy side in a retro-modern way. The LEGO, Pac-Man and Mario MacSlaps designs will channel your childhood, but the way each MacSlaps design incorporates… MORE
Gangsta Fairytale Stickers
Gangsta Fairytale Stickers
‘Snow's Revenge' Gives Your Macbook Street Cred
Snow White has often been displayed as a goody-goody, a Disney icon that is family-friendly. Now Vinyl Ville has taken Snow White out of the forest, and put her on the streets, out for revenge. Snow’s… MORE
Super Nerdy Laptops
Super Nerdy Laptops
Macbook Decals Transform Your Computer into Geek Central
Your one stop Etsy shop for seriously nerdy Macbook decals is MovieMagicMan. Choose from a wide range of nerd genres to decorate your computer machine with including Twilight, Star Wars, The Nightmare… MORE
Disney Princess Laptops
Disney Princess Laptops
Macbook Cover Has Snow White Holding the Apple Logo
This ingenious design showcases the iconic Disney princess, Snow White, holding the Apple logo on a classic Macbook. It is a digitally printed design with a vinyl cut decal, which is glossy and... MORE
Rival Computer Decals
Rival Computer Decals
The PC vs Mac Vinyl Sticker Decal for Apple Lovers
I don’t use a Mac but I have appreciated the Apple commercials—you know, the “I’m a Mac, I’m a PC” commercial with Justin Long. They’re somewhat obnoxious but get Apple’s point across. If you’re a Mac… MORE
Tooned Laptop Decals
Tooned Laptop Decals
Adorn Your Computer With Stewie Griffin or Maggie Simpson
An online company called iWant My Styles is offering a spectacular selection of tooned laptop decals for all of you Mac users out there. Their decals are high quality and come in a variety of styles. These… MORE
Cityscape Laptop Decals
Cityscape Laptop Decals
Customize Your Mac With These Fun Sticker Designs
There are many ways to customize your Mac laptop; you can change the key colors, your desktop background and your screensaver. Have you ever thought of decals though? While some may think of walls when… MORE
Blinged-Out Laptops
Blinged-Out Laptops
Smartbook AG's Sparkling Zenid GC Crystal Smartbook
For some, technology gets better with sparkles, which has given rise to Swarovski-cizing gadgets. Behold the Zenid GC Crystal Smartbook, a laptop from China-based Smartbook AG that takes the cake when… MORE

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