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Embraced Aging

Boomers rewind our disposable culture by embracing elderly icons

Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
Trend Themes
1. Aging Pop-culture Appeal - As the boomer generation grows older, pop-culture is becoming intrigued by age and the icons of elderly people which is influencing fashion and consumer behaviour.
2. Disruptive Fashion and Beauty Standards - Elderly models, unconventional beauty standards and a growing market for fashion for seniors suggests an opportunity for the fashion industry to embrace aging and recognize the power of unconventional marketing campaigns.
3. Celebrating Aging - The celebration of aging proving that age is no longer something to be feared or prevented, but is actually an opportunity for wisdom, experience and personal growth.
Industry Implications
1. Fashion and Beauty - Opportunity to embrace aging and recognize the power of unconventional marketing campaigns.
2. Media and Entertainment - Elderly icons and unconventional beauty standards, particularly in the media industry, have led to an aging pop-culture appeal that has influenced consumer behaviour.
3. Health and Wellness - With seniors and boomers getting creative in their hobbies, such as modeling and tattooing, and adopting unconventional practices (like edible body paint) after surgeries, there's a need for new ways to serve their health and wellness needs.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 50 Examples:
7,979,176 Total Clicks
Date Range:
Feb 09 — Feb 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Celebrating Senior Beauty
Celebrating Senior Beauty
Erwin Olaf's ‘Mature' Models Are Over 70 Years Old
Famed Dutch photographer Erwin Olaf rebels against society’s obsession with youth in his photography series, ‘Mature.’ The provocative series features models in their seventies wearing scandalously racy… MORE
Senior Supermodels
Senior Supermodels
80 Year Old Daphne Selfe Continues to Hit Catwalks After 60 Years
This woman is beautiful. She is also the world’s oldest supermodel. Fantastic! 80-year-old Daphne Selfe has been modeling for SIXTY years and offers show goers a refreshing change from the skinny young… MORE
Racy Seniors
Racy Seniors
Terry Richardson's ‘Mom' Photo Set Glamorizes Old Age
Photographer Terry Richardson shows that his being controversial and scandalous runs in the family in his special photo project, ‘Mom.’ The acclaimed photographer captures his own mother in his trademark… MORE
Middle-Aged Catwalkers
Middle-Aged Catwalkers
Golden Girl Pamela Anderson Models at 40 For Richie Rich
Pamela Anderson rocked the Fashion Week runway for Richie Rich. The former Bay Watch star donned a new bathing suit to grace the catwalk. Gold lamé and glitter completed the unflattering look. Hollywood… MORE
Inking Grandmas
Inking Grandmas
Colin Dale and Karen Fredso Prove That Tattoos are for Everyone
Although tattooing someone’s hands and face is illegal in Denmark, tattoo artist Colin Dale could not resist fulfilling the birthday wish of Karen Fredso. Karen is 103 years of age and to celebrate, she… MORE
Eccentric Elderly Fashion
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
27-year-old Ari Cohen respects his elders so much that he has created a blog to document their impeccable taste in clothing. While the fashion elite in New York are usually thought of as youth, Cohen’s… MORE
Over-40 Fitness Icons
Over-40 Fitness Icons
Middle-Aged Celebs Who Show Age is Just a Number
For years we have been reading in magazines that 40 is the new 30. As women age, many fear getting older because of the stereotypical things that go along with it including weight gain and wrinkles.… MORE
Passionate Senior Romance Editorials
Passionate Senior Romance Editorials
'Young Love' Blooms in Tush Magazine
We’ve seen them on the runway shows, and now senior models are making a dash in fashion magazines editorials. And I’m not talking about typical editorials in which you’d expect a sixty-year-old to appear.… MORE
Boomersutra
Boomersutra
Seniors Spice it Up in Video Sex Guides for Arthritis, Hip Surgery & More
Even though the last thing young people want to think about is their parents and grandparents getting “busy,” seniors are having sex out there. A new video sex guide aimed at the over 50s is getting it… MORE
Boomers in Print Campaigns
Boomers in Print Campaigns
Jerry Hall Sizzles in Ads for Chanel Accessories
It’s not unusual to see women in their 40s modeling. Now it’s time for models in their 50s to take charge. Jerry Hall stars in this Chanel Accessories campaign and she looks beautiful. We know Photoshop… MORE
play_circle_filledGeriatric Girl Power
Geriatric Girl Power
91-Year-Old Rocker Leads Band of Swingin' Seniors
Jerrie Thill has been fronting her own all-girl band for 60 years. She is a super boomer. She is still pounding the skins, and her latest music video just hit YouTube. The video was the idea of her boomer… MORE
Elderly Modeling
Elderly Modeling
Lars Botten Captures the Sparkle in Old and Young
Lars Botten shot this spectacular photo series entitled “Women” that depicts an elderly woman with a younger girl who look remarkably similar (perhaps they are granddaughter and granmother?). The Botten… MORE

Related Examples

Blogs for Brutal Tattoos
Blogs for Brutal Tattoos
'Ugliest Tattoos: A Gallery of Regrets' Has the Best of the Worst
Paint Splatter Tattoos
Paint Splatter Tattoos
Amanda Wachob Ventures From Cloth to Skin Tats
Iconic Movie Tattoos
Iconic Movie Tattoos
Permanent Celebrations of Heath Ledger's Joker
45 Pop Culture Tattoos
45 Pop Culture Tattoos
From Michael Jackson Ink to Hello Kitty Body Mods
Armpit Tattoos
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Underarm Flower Bouquet Ink on Pretty Hipsters in Toronto
Patriotic Tattoos
Patriotic Tattoos
Celebrate the 4th of July by Showing Your Love for Your Country
Michael Jackson Tattoos
Michael Jackson Tattoos
Fans Scramble to Honor the King of Pop With Permanent Ink
Fake Naughty Tattoos
Fake Naughty Tattoos
Real Man Nipple Incorporated With Pin-Up Girl Body Ink
Inked Cleavage
Inked Cleavage
Chest Tattoos are Becoming a Sexy Lady Label for the Firm and Wrinkled
Racy Cougar Celebrities
Racy Cougar Celebrities
Brooke Shields' Scandalous Kurv Photo Shoot
26 Sinfully Delicious Terry Richardson Photo Shoots
26 Sinfully Delicious Terry Richardson Photo Shoots
Celebrated Weight Gain
Celebrated Weight Gain
Before and Afters of Too Skinny Celebrities Who Have Bounced Back
Self-Deprecating Celebrities
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Lindsay Lohan's eHarmony Profile on Funny or Die
Provocative Watch Editorials
Provocative Watch Editorials
Terry Richardson Has a Scandalous Time in Vogue Hommes
Elderly Fairytale Heroines
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
Text-to-Voice Wands
Text-to-Voice Wands
'Voice Stick' Facilitates the Blind, the Elderly and the Lazy
play_circle_filledMadonna, Grannies and Boomer Innovation
Madonna, Grannies and Boomer Innovation
From Digitally Aged Celebrities to Grannies For Hire
Bombshell-Chic Campaigns
Bombshell-Chic Campaigns
Pamela Anderson Appears in Vivienne Westwood S/S '09 Ads
Glamorized Editorial Violence
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Vogue Hommes Int'l Gets into Shocktography With Lara St
Wrinkly Sidekick Campaigns
Wrinkly Sidekick Campaigns
Dolce & Gabbana Surprise With Aging Background Models
play_circle_filledCollaborative Crowdsourced Music Videos
Collaborative Crowdsourced Music Videos
Bjork's "The Dull Flame of Desire"
Top 20 Boomer Trends in 2008
Top 20 Boomer Trends in 2008
Outsourcing Boring Parts of Being a Band
Outsourcing Boring Parts of Being a Band
‘Muck Work' Helps Promote Your Music Online
play_circle_filledCredit Crunch Music Videos
Credit Crunch Music Videos
BleedTheWorld.com Pokes Fun at Finance Industry
play_circle_filledBracelets from Used Guitar Strings
Bracelets from Used Guitar Strings
‘Wear Your Music' Charitable Jewelry
play_circle_filledBoomertography
Boomertography
Cindy Sherman's Post-Modern 'Paintings'
Stylish Seniors
Stylish Seniors
Photoblog Celebrates Fashion-Forward Retirees
31 Cool Things for Seniors
31 Cool Things for Seniors
More Age Appropriate For Hugh Hefner Than Holly Madison
Olympic Runway Models
Olympic Runway Models
Leryn Franco Catwalk Photos
play_circle_filledHip Hop Grannies
Hip Hop Grannies
Dance Teams for Seniors
Fitness Competitions for Seniors
Fitness Competitions for Seniors
79 Year-Old Bodybuilder Ray Moon
Seniors in Fashion Ads
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
Seniors on the Catwalk (Again)
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
Seniors on the Catwalk
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
Phones for Elderly (Part 4)
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The Sens Phone
play_circle_filledSeniors on Facebook
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Comedy Sketch On Granny Poking
27 Innovations for Seniors
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When Ads Cross The Line
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Is Tom Ford's New Campaign Too Naughty
Provocative Billboards
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Belvedere Ads Too Racy?
Controversial Photo Exhibits
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Jackass by Terry Richardson
Senior Models To Reflect Product Aging
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Goodyear Model for Tires that Never Get Old
Celebrity Lingerie
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Pamela Anderson's Sexy Designs + TV Show
Monks on the Catwalk
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A Fashion Show To Win Back Buddhist Believers
Sex In Their 80s
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Seniors Know How To Keep It Up
$260,150 Chanel "Diamond Forever" Tote
$260,150 Chanel "Diamond Forever" Tote
World's Most Expensive Bag
55+ is the New Generation Sexy
55+ is the New Generation Sexy
Boomers Rule Australia's Sex Trade Industry
Chanel Tennis Racket
Chanel Tennis Racket
Sport Equipment For The Brand Conscious
Elderly As Actors
Elderly As Actors
97 Year Old Woman is Hollywood's Fresh Face
Playgrounds For The Elderly
Playgrounds For The Elderly
Robotic Exoskeleton to Aid the Elderly or Workers
Robotic Exoskeleton to Aid the Elderly or Workers