Reebok Revitalizes Famed Classics in 2009 Summer Collection
Andrew Robichaud — June 16, 2009 — Fashion
References: highsnobiety
Reebok is taking a step backward in order to take a step forward with their Summer 2009 sneaker collection. These retro-themed kicks are famed models from Reebok's history that keep true to their original designs, but also possess a modern flair.
Reebok has included the 'Commitment,' the 'Pump Omni Lite,' the 'Sir Jam,' the 'Hexalite-cushioned Sole-Trainer,' and finally the 'lightweight Inferno running shoes.' The bright and glossy hues, and the high-top strap are small but significant additions to many of these classics models. Old is cool again, folks.
Reebok has included the 'Commitment,' the 'Pump Omni Lite,' the 'Sir Jam,' the 'Hexalite-cushioned Sole-Trainer,' and finally the 'lightweight Inferno running shoes.' The bright and glossy hues, and the high-top strap are small but significant additions to many of these classics models. Old is cool again, folks.
Trend Themes
1. Revival of Retro Sneakers - The trend of revamping classic sneakers with modern designs creates opportunities for brands to tap into nostalgia and attract customers who appreciate vintage aesthetics.
2. Emphasis on Original Design - The incorporation of small but significant additions to retro models highlights the trend of preserving the original design elements while adding modern touches.
3. Nostalgic Appeal in Footwear - The resurgence of retro-themed sneakers showcases the appeal of nostalgia in the footwear industry, providing opportunities for companies to cater to customers seeking a sense of nostalgia.
Industry Implications
1. Fashion Footwear - The fashion footwear industry can capitalize on revamping retro sneakers by creating unique designs that combine vintage aesthetics with modern elements, appealing to fashion-conscious consumers.
2. Sportswear - Sportswear brands can leverage the trend of preserving original design elements in retro sneakers to offer customers a blend of style and performance, attracting both athletes and casual wearers.
3. Athleisure - The athleisure industry can tap into the nostalgic appeal of retro-themed sneakers to create versatile and trendy footwear options that cater to the growing demand for fashionable, yet comfortable, athletic-inspired clothing.
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