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Exposed Vulnerabilty

Social media pushes product and personal brands to be more real & vulnerable

Implications - The web is redefining celebrity; to maintain a following, some stars are pushing to appear more real to fans by exposing embarrassing moments or releasing un-retouched photos. As a celebrity, voluntarily exposing yourself in the face of rising curiosity leaves you in control and prevents fans (or customers) from taking the initiative to reveal your weaknesses themselves.
Trend Themes
1. Authenticity in Brands - Social media is pushing for product and personal brands to be more real and vulnerable, creating an opportunity for businesses to rethink their marketing strategies and embrace their flaws.
2. Direct-to-consumer Marketing - Celebrities are sharing personal moments and pictures with their followers, opening up an opportunity for businesses to create a personal connection with customers through social media.
3. Natural Beauty Standards - The rise of 'makeup-less' magazine covers and models without makeup photoshoots have sparked a trend towards embracing natural beauty, and this trend creates a disruptive opportunity for businesses to reconsider their marketing standards.
Industry Implications
1. Marketing and Advertising - The need for authenticity and direct-to-consumer marketing requires companies to adapt their advertising strategies to modern standards and become more personal with clients.
2. Fashion and Beauty - The natural beauty trend requires the beauty industry to change and embrace genuine beauty, rather than promoting unachievable ideals and creating pressure on women's appearance.
3. Social Media and Influencer Marketing - The phenomenon of celebrities sharing personal moments and pictures through social media creates an opportunity for businesses to leverage influencer marketing and partner with celebrities to reach larger audiences through followership.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 48 Examples:
3,836,962 Total Clicks
Date Range:
Mar 09 — Jan 10
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Models without Makeup Shoots
Models without Makeup Shoots
Harper's Bazaar Features 90s Mega Models Cosmetics-Free
The latest to join the ‘models without makeup’ bandwagon is Harper’s Bazaar who, for their September 2009 issue, featured the mega models of the 90s au naturel. “Amber Valletta, Shalom Harlow, Kristen… MORE
Exposing Digital Dissection
Exposing Digital Dissection
Before and After Pictures Show Celebs Are Human
Repackaging celebrities via ridiculous doses of airbrush and excessive digital manipulation is a subject that we have covered on many, many occasions at Trend Hunter. With this in mind, let’s bring up… MORE
Life-Proving Photography
Life-Proving Photography
Patrick Swayze Releases Photos to Counteract Twitter Death Rumors
If you've been reading about Patrick Swayze on Twitter, chances are you came across a rumor that the Dirty Dancing Star passed away. Well, Swayze heard the gossip too and wanted to set things straight,… MORE
Photoshop Bans
Photoshop Bans
Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
This Oil of Olay print ad image featuring Twiggy is at the center of a heated debate over a proposed Photoshop ban in Britain. Liberal Democrats there say that the practice of image retouching is a harmful… MORE
Makeup-Less Magazine Covers
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
Hollywood starlet Scarlett Johansson is featured in an ‘au naturel’ cover shoot in the July 2009 issue of Elle France. Elle France seems to be serious about adopting a natural look with minimal Photoshopping… MORE
20 Ways Celebrities Use Twitter
20 Ways Celebrities Use Twitter
From Shaq's Gauntlet-Throwing to Lenny Kravitz' Self-Leaked Pics
We've all seen the lists of celebrities on Twitter, and the microblogging service makes it simple to keep tabs on your favorite actors, musicians and miscellaneous famous faces. This slideshow examines… MORE
Twitter Childbirths
Twitter Childbirths
Baby Phat CEO Kimora Lee Simmons Tweets While Giving Birth
Imagine being so addicted to Twitter that you tweet constantly--even during childbirth. Kimora Lee Simmons was in the hospital with boyfriend Djimon Hounsou and she tweeted the whole birth from start to… MORE
Twitter Celebtography
Twitter Celebtography
Amber Rose Shares Celebrity Pictures to Followers
Check out this picture of Madonna grabbing the ass of Amber Rose, Kanye West’s model girlfriend, at the recent Costume Institute Gala benefit. Was it taken by a paparazzo or a photographer? Nope--it was… MORE
Twittering Football Teams
Twittering Football Teams
NFL's Green Bay Packers Formally Adopt Social Networking Tools
Fans of the NFL’s Green Bay Packers now have two more places to follow their team: Twitter and Facebook. The organization has officially adopted Twitter and Facebook pages to respond to fans who crave… MORE

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Celebrity Twitter Challenges
Celebrity Twitter Challenges
Shaquille O'Neal to Race Lance Armstrong
Twitter Death Confirmations
Twitter Death Confirmations
Billy Mays III Tweets Father's Death Minutes After Discovery
Viral Twitter Jargon
Viral Twitter Jargon
John Mayer's 'Pedamundo' Tweet Sparks Search Term Frenzy
Chihuahua Palaces
Chihuahua Palaces
Paris Hilton Reveals Minni Doggie Mansion Pics on Twitter
Rebelling Against Retouching
Rebelling Against Retouching
Peter Lindbergh Slams Usage of Photoshop
Twitter Rumormongering
Twitter Rumormongering
Patrick Swayze Death Tweet Puts Media Into Frenzy
Twitter Petitions
Twitter Petitions
Deborah Gibson Asks Fans to Help Her Join 'Dancing with the Stars'
play_circle_filledLingerie Football Leagues
Lingerie Football Leagues
Super Bowl Halftime Show Expands to Full Schedule
Self-Leaked Nudetography
Self-Leaked Nudetography
Lenny Kravitz Posts a Saucy Photo of Himself on Twitter
Live Twitterviews
Live Twitterviews
Alexa Chung Will Take Questions Live on MTV Via Twitter
Stars Sans Makeup
Stars Sans Makeup
People's Most Beautiful Flaunts Some Natural Faces
58 Twitter Innovations
58 Twitter Innovations
Bootylicious Sneaker Ads
Bootylicious Sneaker Ads
Kanye West Gets Amber Rose Naked For Louis Vuitton
play_circle_filledGetting Punk'd On Twitter
Getting Punk'd On Twitter
Ashton Kutcher Ready to Punk CNN Founder Ted Turner
Debunking Extreme Diets
Debunking Extreme Diets
Scarlett Johansson Blogs Weight Loss in News Column
Twittering Celebrity Moms
Twittering Celebrity Moms
Lindsay Lohan's Mom Expresses Outrage Over Underage Clubbing on Tw
play_circle_filledTwitter Wine Tastings
Twitter Wine Tastings
Eco-Friendly Experts Tweet to Facilitate Shared Experience
Stars Sans Photoshop
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
Professional Photoshop Fails
Professional Photoshop Fails
Bodies Butchered, Contorted & Given the 'Twilight' Treatment
Football Field Laptops
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Breakingnews.ie Ads Show They Report News Instantly, On Site
play_circle_filledReal Life vs. Photoshop Ads
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Ray-Ban Colorize Campaign Asks You to Never Hide
Twitter Remorse
Twitter Remorse
John Mayer Disses Twitter After Jennifer Aniston Dumps Him For His Obsession
No Photoshop Editorials
No Photoshop Editorials
‘Super Models' Go Natural For Hedi Slimane in Vogue Hommes
Photoshop Fails
Photoshop Fails
Complex Magazine Forgets to Digitally Touch Up Kim Kardashian
Celebrity Twitterazzi
Celebrity Twitterazzi
Ashton Kutcher Sends Pic of Demi Moore's Rear on Twitter
Twitter-Fueled TV Launches
Twitter-Fueled TV Launches
P. Diddy Leverages His 227,000 Followers for "P. Twitty TV"
Positive Body Image PR
Positive Body Image PR
Meghan McCain Stands Up to Laura Ingraham on Twitter
Contrasting Makeup Mods
Contrasting Makeup Mods
Models Before and After Hitting the Runway, With and Sans Makeup
Social Bribing For Charity
Social Bribing For Charity
@tferriss Donates to Charity With Every New Twitter Follower
Microblogging A-Listers
Microblogging A-Listers
Ashton Kutcher & Demi Moore Twittered from Oscars, Posted Videos
Disastrous Photoshopped Magazines
Disastrous Photoshopped Magazines
Heidi Klum's Bizarre GQ March 2009 Cover
play_circle_filledFootball Fitvertising
Football Fitvertising
United Way Joins Legion of Leaked 2009 Super Bowl Commercials
25 Controversial Photoshopped Celebs
25 Controversial Photoshopped Celebs
From Jessica Alba to Jessica Simpson, Artificial Thin is In
Preleased Football  Ads
Preleased Football Ads
Go Daddy Proves They'll Go Raunchy Again at Super Bowl XVIII
Fashionable Ribbons
Fashionable Ribbons
From Kimora Lee Simmons' Ribboned Waists to Tied Satin Bow Necklaces
Photoshopped Album Covers
Photoshopped Album Covers
Kelly Clarkson Expresses Her Approval of 'All I Ever Wanted' Pics
Rebelling Against Photoshop
Rebelling Against Photoshop
Flawed Brad Pitt Exposed by Chuck Close in W Magazine
Linebacker Shoulders
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Football-Inspired Fashion Plucked from the Gridiron
Post-Baby Photoshopping
Post-Baby Photoshopping
Jessica Alba's Before and After Campari Calendar Shots
Belly Button Airbrushing
Belly Button Airbrushing
Photoshopping Karolina Kurkova's Mystery Navel
Exposing Airbrushing
Exposing Airbrushing
Excessive Before and After Pictures
Student Sport Photography
Student Sport Photography
College Football on Flickr
Most Followed People on Twitter
Most Followed People on Twitter
Barack Obama is #1
Streaming Sunday Football
Streaming Sunday Football
NFL on the Web
Disastrous Uber Editing
Disastrous Uber Editing
Famous Photoshop Bloopers
Fashion Designer Dolls
Fashion Designer Dolls
Kimora Lee Simmons Barbie
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Luxury Sporting Goods
Football Meets Fashion
Wireless Football Helmets
Wireless Football Helmets
Monitor Head Injuries