Robert Rodriguez Commits to Live-Action Jetsons Remake
Christina Butty — June 10, 2009 — Celebs
References: martiniboys
After being passed around Hollywood for years, Robert Rodriguez has finally committed to creating a live action version of the Jetsons.
The classic TV show by Hanna Barbara ran for a single season in the 60s and became popular through Saturday morning reruns. It is estimated that it will be at least a year before the Jetsons movie hits the big screen.
Implications - Consumers' nostalgia for childhood cartoons, superheroes and other icons has hit a fever pitch, and Hollywood is capitalizing on this phenomenon by making live-action versions of popular kids' cartoons. Companies can take advantage of this opportunity by orchestrating ad campaigns and other promotional materials that play on childhood nostalgia.
The classic TV show by Hanna Barbara ran for a single season in the 60s and became popular through Saturday morning reruns. It is estimated that it will be at least a year before the Jetsons movie hits the big screen.
Implications - Consumers' nostalgia for childhood cartoons, superheroes and other icons has hit a fever pitch, and Hollywood is capitalizing on this phenomenon by making live-action versions of popular kids' cartoons. Companies can take advantage of this opportunity by orchestrating ad campaigns and other promotional materials that play on childhood nostalgia.
Trend Themes
1. Live-action Cartoon Remakes - Opportunity for companies to create live-action versions of popular childhood cartoons and capitalize on consumers' nostalgia.
2. Nostalgic Marketing - Companies can leverage consumers' nostalgia for childhood cartoons and icons in their ad campaigns and promotional materials.
3. Childhood Nostalgia Trend - Growing trend of consumers yearning for nostalgic experiences from their childhood, creating opportunities for new products and services.
Industry Implications
1. Film and Entertainment - Hollywood and movie studios have the opportunity to create live-action remakes of popular cartoons and capitalize on consumers' nostalgia.
2. Marketing and Advertising - Marketing and advertising agencies can assist companies in creating campaigns that tap into consumers' nostalgia for childhood cartoons and icons.
3. Product Development - Companies can develop new products and services that evoke childhood nostalgia, targeting consumers who are seeking nostalgic experiences.
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