Energy-boosting products give consumers faux sense of vitality
Implications - Although Red Bull is still the leader in the energy drink market, many competitors have come to the foreground with their own versions of energy-boosting products in a bid to capture the increasing number of consumers looking for a quick shot of stamina and vitality. The products range from supposed "health-boosting" concoctions that naturally raise energy levels to cosmetic products meant to make one feel instantly refreshed and energized. As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists.
Trend Themes
1. Energy-boosting Products - As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists.
2. Health-consciousness - Businesses that devote their efforts to creating nutrient-rich products will fare well amongst today's consumers.
3. Convenience-packed Nourishment - Active Packs packaging contains an assortment of fruit, wraps and nuggets, all cut and prepared for a handy lunch on the go.
Industry Implications
1. Food and Beverage - There is an opportunity for businesses to tap into the demand for energy-boosting, nutrient-rich and convenient food and beverage products.
2. Packaging - There is a need for packaging design that is aesthetically pleasing, functional and can effectively communicate a product's benefits.
3. Personal Care - There is a growing demand for personal care products and skincare treatments that offer more than just basic functions and provide energy-boosting, refreshing and revitalizing benefits.
