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Benefit Brands

Social cause companies badging themselves with B Corp certification

Implications - B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society.
Trend Themes
1. B Corp Certification - More companies are obtaining B Corp certification, spurring the transformation of social businesses and redefining business success in a socially conscious society.
2. Social Impact Technology Platforms - Technology platforms like Causefinity help companies and not-for-profits develop impactful and engaging fundraising, corporate social responsibility, and donation systems.
3. Mission-based Investing - Investment funds like Renewal2 seek to create positive change in the social and environmental sectors, working with entrepreneurs and investors to facilitate triple bottom line impact.
Industry Implications
1. Environmental & Socially Focused Companies - Companies like Patagonia embed social missions into their business models and have a history of environmental initiatives, indicating an opportunity to combine business and philanthropy to facilitate triple bottom line impact.
2. Clean Energy Providers - Companies like Sun Light & Power, the oldest solar company in California, offer total energy solutions for commercial and residential buildings with a focus on projects for non-profit organizations and carbon offsets.
3. Payment Processing Companies - Companies like Dharma Merchant Services apply mindful and socially conscious practices to their business models, donating profits and services to charitable organizations and using green initiatives.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 48 Examples:
262,583 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Mild

Featured Examples

play_circle_filledOutdoor Gear for Good
Outdoor Gear for Good
Patagonia Pays Employees to Volunteer for Eco Nonprofits
“…most of the damage we cause to the planet is the result of our own ignorance.” -- Yvon Chouinard, in his book Let My People Go Surfing: The Education of a Reluctant Businessman. Eager to become the… MORE
1-for-1 Sport Businesses
1-for-1 Sport Businesses
One World Futbol Shares Unbreakable Soccer Balls
One World Futbol is a provider of revolutionary soccer balls that refuse to go flat, and through their 'buy one, give one' program are reaching out to support those in need. In late 2006, Tim Jahnigen… MORE
Mission-Based Investing
Mission-Based Investing
'Renewal2 Investment Fund' Helps Foster Triple Bottom Line Success
Renewal2 Investment Fund works with North American investors and entrepreneurs who want to create positive change in the social and environmental sectors. The certified B Corp also works with Radian Carbon… MORE
Altruistic Law Firms
Altruistic Law Firms
Rimon is a Certified B Corp and Donates 10% Of Its Profits to Charity
Rimon Law is a socially-conscious firm and Certified B Corp that has been recognized for its contributions to the environment as well as their philanthropic efforts. In addition to donating 10% of earnings… MORE
Clean Tech for Non-Profits
Clean Tech for Non-Profits
Sun Light & Power Offers Photovoltaic and Solar Thermal Energy
Sun Light & Power knows a thing or two about solar energy -- they are the oldest solar company in California, having launched in 1976. They were also one of the first companies in the state to become a… MORE
Purpose-Driven IT Companies
Purpose-Driven IT Companies
Better The World is a B Corporation Using Technology for Social Good
Better The World is a technology and services company that helps organizations develop impactful and engaging fundraising and corporate social responsibility initiatives. The company is currently supporting… MORE
B Corp Commerce
B Corp Commerce
Dharma Merchant Services Makes Credit Cards Greener, More Philanthropic
Dharma Merchant Services is a “commerce with compassion” business with practices that are mindful of the environment while also incorporating philanthropy. The Certified B Corp supplies businesses like… MORE

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Professional Good Doers
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Catchafire is a B Corp That Lets Professionals Volunteer Their Skills
Ethical Sashimi
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Bamboo Sushi in Portland is a Certified B Corp That Values the Environment
Group Solar Deals
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'Teach For All' Builds National Movements to Improve School Systems
play_circle_filledIlluminating Lifesavers
Illuminating Lifesavers
The Solar-Powered BoGo Light Promotes World Growth and Sustainment
Rechargeable Solar Lights
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One Million Lights Wants to Replace Dangerous Kerosene Lamps
play_circle_filledCommunity Solar Bonds
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SolarShare Co-op Offers Impact Investors Triple Bottom Line Benefits
Socially Driven Streetwear
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30 Microfinance Innovations
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Microloan-Giving Tees
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The Naked Hippie Invests in Small-Scale Entrepreneurs in the Majority World
play_circle_filledInvestment Opportunities in Africa
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Socially Innovative Rugby Balls
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Mobilize Capital and Inspire New Ideas at 'Investing in Good Deals'
Tim Draimin, Executive Director of Social Innovation Generation (INTERVIEW)
Tim Draimin, Executive Director of Social Innovation Generation (INTERVIEW)
Part One
Purchase-Preventing Campaigns
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Patagonia New York Times Ad Discourages Buyers
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14 Sporty Social Enterprises
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12 Social Solar Innovations
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Energy Poverty Entrepreneurs
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Solar Sister Targets Women to Sell Lamps and Improve Livelihoods
Pay-as-You-Go Energy
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Simpa Networks Offers Solar Power to Underserved Markets in India
One-Saves-Two Vaccines
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'OneShot Global' Offers Meningitis Protection Using the TOMS Giving Model
Charitable Boot Businesses
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Roma Provisions Works to Keep Kids Safe
15 Socially Conscious Shoes
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The Good Gym Mobilizes Volunteers Through Social Good
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King Arthur Flour Company is Employee-Owned
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'Give Something Back' Donates Half of Its Profits to Nonprofits
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Neo Helps Social and Environmental Organizations Succeed
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OC Theory Makes a Difference by Funding Small Businesses
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Volans is a Think-Tank, Incubator and Consultancy
Ethical Investments
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Not-for-Profit Development Programs
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Quilted Pillow Scarves
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The Patagonia Nano Puff Scarf Will Keep You Toasty and Warm
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Eco-Friendly Patagonia Apparel