Chocri Expands Operations to United States
Carmen Magar — October 22, 2009 — Lifestyle
References: chocri.de & createmychocolate
With Chocri, consumers can create their own chocolate bars by selecting a base chocolate (white, milk or dark), to which they can add up to 5 toppings from an impressive assortment that includes both the traditional (like nuts and dried fruit) and the outrageous (like coriander and chives)! Chocri chocolates are made from the finest ingredients, including organic, fair-trade chocolate from Belgium.
The concept has worked so well in Europe (see their Chocri website in German), that Chocri is now expanding to the US. They will introduce new toppings for the US market, such as black sesame or peanut butter. As one of the founders said in their recent press release, "We could no longer continue to deny Americans the right to create their own chocolate bars."
Chocri's offers its consumers more than 10 billion possible combinations of customized chocolate. That includes bizarre combinations, such as chocolate with chive rolls, sea salt or jalapenos! But of course there are also more mainstream options, like chocolate with dried strawberries, toasted hazelnuts and Rice Krispies.
The concept has worked so well in Europe (see their Chocri website in German), that Chocri is now expanding to the US. They will introduce new toppings for the US market, such as black sesame or peanut butter. As one of the founders said in their recent press release, "We could no longer continue to deny Americans the right to create their own chocolate bars."
Chocri's offers its consumers more than 10 billion possible combinations of customized chocolate. That includes bizarre combinations, such as chocolate with chive rolls, sea salt or jalapenos! But of course there are also more mainstream options, like chocolate with dried strawberries, toasted hazelnuts and Rice Krispies.
Trend Themes
1. Personalized Chocolates - Opportunity to disrupt the traditional chocolate market by offering customized chocolate bars with unique toppings.
2. Expansion to US Market - Opportunity to expand operations and introduce new toppings for the US market, appealing to American consumers' preferences.
3. Creative Flavor Combinations - Opportunity to attract adventurous consumers by offering bold and innovative flavor combinations like chocolate with chive rolls or jalapenos.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of personalized chocolates to create unique and customizable products for consumers.
2. Confectionery - The confectionery industry can explore the opportunity of expanding operations and introducing new toppings to cater to different markets and consumer preferences.
3. Gourmet and Specialty Foods - The gourmet and specialty foods industry can tap into the trend of creative flavor combinations to offer unique and innovative chocolate products that appeal to adventurous consumers.
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