NYC Artists Create Unique Wrappers for Charity
Jeremy Gutsche — May 27, 2007 — Art & Design
References: chocolatebarnewyork.stores.yahoo.net & businessweek
A year and a half ago, we covered Artist Bars, which were being sold by Chocolate Bar NYC. The artistic wrappers helped to support local artists.
Now, the same concept has been extended to a new line of Graffiti Chocolate Bars. Buy the bars one at a time, or buy a set of 12, which comes in a luxury inspired box. Tasty gift.
Implications - What I particularly like about these Graffiti Chocolate Bars is that they take an established concept (selling chocolate bars to raise money) and spruce it up in a very innovative and outstanding manner.
Now, the same concept has been extended to a new line of Graffiti Chocolate Bars. Buy the bars one at a time, or buy a set of 12, which comes in a luxury inspired box. Tasty gift.
Implications - What I particularly like about these Graffiti Chocolate Bars is that they take an established concept (selling chocolate bars to raise money) and spruce it up in a very innovative and outstanding manner.
Trend Themes
1. Artist-inspired Chocolate Bars - Disruptive innovation opportunity: Collaborate with local artists to create unique chocolate bar wrappers, supporting the art community and attracting customers with visually appealing packaging.
2. Luxury Gift Sets - Disruptive innovation opportunity: Package gourmet chocolate bars in beautifully designed boxes to create a high-end gifting experience, appealing to customers seeking luxury and uniqueness.
3. Revitalizing Fundraising - Disruptive innovation opportunity: Reinvent traditional fundraising methods by selling creatively wrapped chocolate bars, attracting supporters through artistic expression and flavorful products.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Merge the worlds of art and confectionery by collaborating with artists to create unique and visually appealing chocolate bar designs, appealing to art enthusiasts and chocolate lovers alike.
2. Gourmet Food and Beverages - Disruptive innovation opportunity: Introduce artistically packaged chocolate bars to the gourmet food and beverages industry, targeting customers who appreciate the fusion of culinary and artistic experiences.
3. Non-profit and Fundraising - Disruptive innovation opportunity: Incorporate creatively packaged chocolate bars into fundraising initiatives, providing supporters with a delicious and visually appealing product that helps raise funds for a cause.
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