The Eyeko Branding Design Presents a Blue Hue
Ana Lopez — October 29, 2011 — Art & Design
References: r-design & lovelypackage
Keeping it simple but chic, the Eyeko branding design has all the necessary cute factors to make this eye cosmetic line lovable.
Designed by UK-based company R Design, this adorable packaging has the right colors and shapes to attract female costumer attention. With a combination of metallic grey, blue and pink on a fashionable box, Eyeko is presenting itself as a sophisticated brand that knows how to stand out in a highly competitive market.
The London business also created a fantastic logo for the line, which consists of a shield that is the image of the cosmetics, and also an actual object to “protect the eyelid from smudges when applying mascara,” according to the company. The shield is both a marketing tool and a complementary gift for buyers.
The Eyeko branding design is fashionable and classic: a girly box of divine eye-opening surprises.
Designed by UK-based company R Design, this adorable packaging has the right colors and shapes to attract female costumer attention. With a combination of metallic grey, blue and pink on a fashionable box, Eyeko is presenting itself as a sophisticated brand that knows how to stand out in a highly competitive market.
The London business also created a fantastic logo for the line, which consists of a shield that is the image of the cosmetics, and also an actual object to “protect the eyelid from smudges when applying mascara,” according to the company. The shield is both a marketing tool and a complementary gift for buyers.
The Eyeko branding design is fashionable and classic: a girly box of divine eye-opening surprises.
Trend Themes
1. Chic Packaging Designs - Businesses can explore creative packaging designs to attract customer attention and stand out in the market.
2. Branded Complementary Gifts - Companies can offer complementary gifts that align with their branding for marketing and customer loyalty purposes.
3. Functional Packaging - Incorporating functional elements in packaging designs can enhance customer satisfaction and distinguish a brand from competitors.
Industry Implications
1. Cosmetics - Cosmetics companies can benefit from adopting chic packaging designs that attract and retain customers through aesthetic appeal.
2. Gift and Novelty Items - Gift and novelty item industries can explore branded complementary gift options to increase product sales and customer retention.
3. Printing and Packaging - Printing and packaging industries may consider integrating functional elements into packaging designs to enhance product functionality and increase client satisfaction.
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