The Duracell Energy Drink is From the Nether-Regions of Bratislava
Tisah Tucknott — August 24, 2009 — Unique
References: journaldugeek & gearfuse
There are many brands of energy drinks in the world which all have similar tastes, but here is a battery beverage that I thought I would never come across.
The Duracell Energy Drink is from the nether-regions of Bratislava, and explores the way in which Duracell should extend their marketing avenues.
Check out the Duracell Energy Drink and comment on whether you would try tasting battery juice. Since gadgets are powered by Duracell, why shouldn’t humans be given the same long lasting energy?
The Duracell Energy Drink is from the nether-regions of Bratislava, and explores the way in which Duracell should extend their marketing avenues.
Check out the Duracell Energy Drink and comment on whether you would try tasting battery juice. Since gadgets are powered by Duracell, why shouldn’t humans be given the same long lasting energy?
Trend Themes
1. Battery Beverages as Novel Energy Drinks - Duracell Energy Drink challenges traditional energy drink flavors and presents a unique marketing opportunity for other battery brands.
2. Brand Extension in the Energy Drink Market - Duracell explores new marketing avenues by entering the energy drink market, inspiring other established brands to consider creative product diversification.
3. The Long-lasting Energy Trend - The concept of humans consuming long-lasting energy from battery beverages taps into the growing demand for sustained energy products.
Industry Implications
1. Energy Drink Industry - The introduction of Duracell Energy Drink creates opportunities for increased competition and innovation in the energy drink industry.
2. Battery Industry - Duracell's foray into the beverage market highlights potential for disruptive innovation and brand expansion for battery manufacturers.
3. Consumer Goods Industry - The emergence of battery beverages opens up a new category in the consumer goods industry and invites exploration of unconventional product offerings.
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