Illegal Four LoKo Energy Drink Finds New Role as Fuel
References: drinkfour & fastcompany
When an alcoholic beverage like Four LoKo Energy Drink can be turned into fuel for cars, that's probably a small hint as to why it was made illegal in the first place.
The high-octane, high-concentration drink (and many like it from other companies) was red-flagged last November after a tragic string of accidents related to malt beverages of this kind. The Four LoKo energy drinks are now being shipped to ethanol processing plants around the U.S. in huge quantities; even their water content and packaging are being recycled.
The high-octane, high-concentration drink (and many like it from other companies) was red-flagged last November after a tragic string of accidents related to malt beverages of this kind. The Four LoKo energy drinks are now being shipped to ethanol processing plants around the U.S. in huge quantities; even their water content and packaging are being recycled.
Trend Themes
1. Alternative Fuel Sources - The use of non-traditional substances such as energy drinks to power cars presents an opportunity for the development of new and innovative fuel sources.
2. Circular Economy - Recycling packages and water content from banned alcoholic beverages for fuel production highlights the potential for a closed-loop economy in which waste materials are converted into valuable resources.
3. Sustainability - Creating fuel from unconventional sources like Four LoKo energy drink offers companies a chance to promote a sustainable brand image by reducing their reliance on fossil fuels.
Industry Implications
1. Automotive - The automotive industry can explore the use of non-traditional fuels to reduce carbon emissions and meet sustainability goals.
2. Energy - The use of alternative fuel sources such as banned beverages presents innovative opportunities for the energy industry to explore new avenues for fuel production.
3. Waste Management - Reusing packaging and water content from banned alcoholic beverages demonstrates the potential for the waste management industry to move towards a more circular economy model.
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