Greenpeace vs. Nestle in KitKat Campaign
Luisa Amanda Gomes — April 5, 2010 — Eco
References: greenpeace.org & greenmuze
It’s Greenpeace vs. Nestle in their campaign against the chocolate tycoon’s source of palm oil for their popular chocolate bar, KitKat. Greenpeace released an ad mocking the regulatory KitKat commercial of an office worker enjoying a KitKat bar.
Instead hearing the satisfying crunch or snap of the KitKat, viewers are treated to a view of the officer worker chowing down on chocolatified orangutan finger as it spurts out bloods. Check out the ad while you can, as Nestle has already removed it from Youtube.
Instead hearing the satisfying crunch or snap of the KitKat, viewers are treated to a view of the officer worker chowing down on chocolatified orangutan finger as it spurts out bloods. Check out the ad while you can, as Nestle has already removed it from Youtube.
Trend Themes
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2. Ethical Advertising - Disruptive innovation opportunity: creating advertisements that promote sustainability and responsible sourcing.
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