Defy Pure Skin Hydrology Quenches Your Thirst and Makes You Pretty
Marissa Liu — October 19, 2009 — Lifestyle
References: drinkdefy & thedieline
Defy Pure Skin Hydrology is a specially formulated, enhanced water beverage. Energy and health drinks already litter the convenience store landscape and now skincare and beauty products are becoming available in drinkable forms. Each drink contains a special blend of vitamins, antioxidants, botanical and fruit extracts that help to promote clear, healthy skin and are only 30 calories per serving.
Defy Pure Skin Hydrology drinks come in three flavors: Pomegranate Citrus, Green Tea Pear and Goji Japanese Plum. Pomegranate, green tea and goji berry are all known antioxidants. Each beverage also contains Vitamin E, Aloe Vera Extract and Coenzyme Q10 as active skin-promoting ingredients.
Defy Pure Skin Hydrology drinks come in three flavors: Pomegranate Citrus, Green Tea Pear and Goji Japanese Plum. Pomegranate, green tea and goji berry are all known antioxidants. Each beverage also contains Vitamin E, Aloe Vera Extract and Coenzyme Q10 as active skin-promoting ingredients.
Trend Themes
1. Skincare Drinks - Opportunity for disruptive innovation in the beauty and beverage industries by combining skincare and drinkable products.
2. Enhanced Water Beverage - Potential for disruptive innovation in the beverage industry by creating enhanced water products with added vitamins, antioxidants, and extracts for health benefits.
3. Beauty From Within - Opportunity for disruptive innovation in the skincare industry by creating products that promote clear and healthy skin from within the body.
Industry Implications
1. Beverage - Disruptive innovation potential in the beverage industry by introducing drinkable beauty and skincare products.
2. Beauty - Opportunity for disruptive innovation in the beauty industry by incorporating skincare benefits into beauty drinks.
3. Skincare - Potential for disruptive innovation in the skincare industry by developing innovative products that promote healthy skin from the inside out.
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