School-inspired fashions offer a fresh and young way to dress
Implications - The schoolgirl look has always been a favorite -- of both men and women -- but today's school-inspired fashions are centered on fresh preppy looks, rather than (sexy) innocence. These collegiate-inspired fashions, which range from plaid blazers to striped cardigans and colorful separates, provide a youthful appeal that consumers find refreshing and fun, especially when other designers are focusing on more serious, somber and monotone styles.
Trend Themes
1. Preppy Chic - The resurgence of popular preppy styles is filtering into mainstream society, providing fashion companies with a chance to captivate a television-loving teenage demographic.
2. Luxury Schoolgirl Look - Luxury fashion designers are drawing inspiration from traditional school uniforms to create edgy, high-fashion ensembles.
3. Androgynous Preppy Styles - Women's collegiate fashion is turning to androgynous preppy polos and separates as a unique twist on traditional school-influenced styles.
Industry Implications
1. Fashion - Preppy and luxury schoolgirl looks provide an exciting opportunity for fashion companies to revamp traditional school-inspired fashions to engage with consumers.
2. Television - The continued popularity of shows like Gossip Girl provides an alternative channel for businesses with a teenage audience demographic to promote new, trendy styles in television.
3. Luxury Goods - Luxury retailers have a unique chance to capture consumers with high-fashion, alluring renditions of traditional school styles, using luxury materials and innovative designs.
6 Featured, 51 Examples:
2,125,104 Total Clicks
Date Range:
Jan 11 — Mar 12
Trending:
Warm
Consumer Insight Topics:
