SeriousMilk Chocolate Branding Captures Abstract Creaminess
Amelia Roblin — June 24, 2011 — Lifestyle
References: spiekermannpartners & lovelypackage
Companies would love it if a simple look at their product's wrapper could give the consumer a taste of their treats, but in the absence of such accessible advertising, SeriousMilk Chocolate packaging succeeds quite well in communicating some of its contents' qualities.
Edenspikermann of Germany reworked the look of the boxed sweets by altering the original visual design. The guilloche pattern was magnified and enhanced with an array of oval punctures arranged as if a part of some stretched and distorted fabric.
The appearance of SeriousMilk Chocolate packaging may initially strike the consumer as somewhat futuristic for the labeling of such an old favorite snack, but the intricate texture created emulates the look of molten cocoa and the way it melts in your mouth.
Edenspikermann of Germany reworked the look of the boxed sweets by altering the original visual design. The guilloche pattern was magnified and enhanced with an array of oval punctures arranged as if a part of some stretched and distorted fabric.
The appearance of SeriousMilk Chocolate packaging may initially strike the consumer as somewhat futuristic for the labeling of such an old favorite snack, but the intricate texture created emulates the look of molten cocoa and the way it melts in your mouth.
Trend Themes
1. Enhanced Packaging Design - There is an opportunity for companies to rework the visual design of their packaging to create an enhanced and futuristic appearance.
2. Abstract Texture Emulation - Creating intricate textures on packaging can emulate the sensory experience of the product and capture consumers' attention.
3. Visual Communication Through Packaging - Packaging designs that effectively communicate the qualities and attributes of the product can enhance consumer perception and drive purchases.
Industry Implications
1. Confectionery - The confectionery industry can explore innovative packaging designs to create a captivating and futuristic image for their products.
2. Food and Beverage - The food and beverage industry can leverage enhanced packaging designs to visually communicate the unique qualities and characteristics of their products.
3. Branding and Design - The branding and design industry can help businesses create visually appealing packaging that effectively communicates the essence of the product.
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