The Hersheys Press Kit Features Wrapper-Like Tin Foil
Leslie Chen — September 1, 2011 — Lifestyle
References: behance.net & youthedesigner
The Hersheys Press Kit is one that definitely takes the brand to heart. The kit combines the look and feel of Hershey's chocolate with a professional design.
Featuring a warm brown color on the front which emulates the rich taste of dark chocolate, the Hersheys Press Kit stimulates both your visuals and tastes. The best part of all may be the inside which folds out with a tin foil design like a chocolate wrapper.
Being presented with a press kit like this would definitely make it hard to deny Hersheys.
Implications - Consumers in modern society are looking for style in all of their products. Designs that feature aesthetics with practicality attract shoppers who want the best of both. Companies could develop their brand even further by focusing on this desire for fashion for all their items.
Featuring a warm brown color on the front which emulates the rich taste of dark chocolate, the Hersheys Press Kit stimulates both your visuals and tastes. The best part of all may be the inside which folds out with a tin foil design like a chocolate wrapper.
Being presented with a press kit like this would definitely make it hard to deny Hersheys.
Implications - Consumers in modern society are looking for style in all of their products. Designs that feature aesthetics with practicality attract shoppers who want the best of both. Companies could develop their brand even further by focusing on this desire for fashion for all their items.
Trend Themes
1. Aesthetically-functional Design - Incorporating practicality into visually appealing designs can attract consumers looking for stylish products with functionality.
2. Brand Extension Through Design - Companies can further develop their brand by focusing on the desire for fashionable aesthetics in all their products.
3. Consumer Demand for Visual Stimulation - Consumers in modern society seek visually stimulating products that provide a unique sensory experience.
Industry Implications
1. Packaging and Branding - The packaging and branding industry can take advantage of the trend for aesthetically-functional design to create innovative packaging solutions.
2. Confectionery - The confectionery industry can explore new ways to incorporate visually stimulating elements into their product designs, enhancing the overall consumer experience.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of consumer demand for visual stimulation to create engaging campaigns and experiences.
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