Reality becomes pervaded by offline Twitter extensions
Implications - Consumers are increasingly being bombarded by social media spin-offs and extensions both offline and online. Twitter, in particular, is becoming a part of daily reality -- not just in the form of branded merchandise, but in the form of offbeat extensions that range from devices that will read updates from your Twitter feed to you, to innovations that are dependent on tweets to simply function. Since Twitter is more one-dimensional than other social networks, it is more easily translated into such offline extensions, which in turn can help elevate once-ordinary products to a new level of virtual connectedness.
Trend Themes
1. Offline Social Media Spin-offs - Consumers are bombarded by social media extensions and spin-offs both online and offline, creating new innovative opportunities for offline social media integration
2. Twitter-dependent Products - Twitter's one-dimensional nature has led to offline innovations, such as toys and pillows that read your Twitter feed and park benches that upload images to Twitter, creating new innovative opportunities for technology integration.
3. Social Media and Renewable Energy Integration - Social media and renewable energy have been integrated to create online conversations around plant growth, creating new innovative opportunities for eco-conscious technology integration.
Industry Implications
1. Toy Industry - The rise of offline social media extensions, particularly Twitter-dependent products like cat toys and Twitter-reading toys, creates new market opportunities for companies within the toy industry.
2. Technology Industry - Innovations that bridge the gap between technology and real-life experiences, like the tweeting seat and gadget-dependent gardens, present an opportunity for companies in the technology industry to develop new products and services.
3. Green Energy Industry - The integration of social media and renewable energy, exemplified in the HORTUS greenhouse that requires tweets to stay alive, creates potential for innovation within the green energy industry.
7 Featured, 61 Examples:
698,549 Total Clicks
Date Range:
Mar 11 — Mar 12
Trending:
Warm
Consumer Insight Topics:
