Virgin America and Banana Republic Airport Stunt Surprises Passengers
Katherinev123 — December 24, 2011 — Marketing
References: bananarepublic.gap & carlospache.co
Virgin America and Banana Republic teamed up to give travelers a fun surprise at the SFO airport last week. Imagine going to baggage claim to pick up your luggage and seeing a line of presents moving along on the conveyor belt! This is exactly what passengers of Virgin America’s flight 837 from Chicago to San Francisco experienced.
Virgin America and Banana Republic decided to spread some Christmas cheer on Dec. 16 by placing carefully wrapped gift packages containing Banana Republic merchandise on an SFO baggage claim conveyor belt. Each package came with a message card that said, "Surprise! This gift is for you… doesn’t matter if you’ve been naughty or nice from Banana Republic and Virgin."
For tired travelers and passengers who may not get to see their loved ones this holiday season, a surprise like this definitely creates positive brand association. After all, who doesn't like receiving gifts?
Virgin America and Banana Republic decided to spread some Christmas cheer on Dec. 16 by placing carefully wrapped gift packages containing Banana Republic merchandise on an SFO baggage claim conveyor belt. Each package came with a message card that said, "Surprise! This gift is for you… doesn’t matter if you’ve been naughty or nice from Banana Republic and Virgin."
For tired travelers and passengers who may not get to see their loved ones this holiday season, a surprise like this definitely creates positive brand association. After all, who doesn't like receiving gifts?
Trend Themes
1. Unexpected Customer Surprises - Opportunity for businesses to surprise their customers with unexpected gifts or experiences to create positive brand association.
2. Collaborative Marketing Campaigns - Opportunity for brands to partner with other businesses to create unique marketing campaigns that generate buzz and positive brand association.
3. Emotional Branding - Opportunity for brands to create emotional connections with their customers through meaningful gestures, such as surprise gifts.
Industry Implications
1. Hospitality - Hotels, airlines, and other hospitality businesses can surprise guests with unexpected gifts or experiences to enhance customer loyalty and satisfaction.
2. Fashion - Brands in the fashion industry can collaborate with other brands to create unique marketing campaigns that generate excitement and boost brand recognition.
3. Retail - Retailers can utilize surprise gifts or experiences to create emotional connections with customers and differentiate themselves from competitors.
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