These Customizable Seats Let Business Class Flyers Get the Best
Michael Baxter — April 21, 2014 — Tech
References: thalesgroup & psfk
For some, business class is a miraculous haven of well cooked meals and SiriusXM radio, but it’s about to get even more mystical. There are plans for passengers flying business class to get the ability to customize their seats on their phone before they even set foot on the plane. This means that each seat in business class will provide different amenities based on the preference of the individual passenger.
The seats will use NFC technology to connect with the passenger’s phone beforehand so they can tell the seat exactly what they want. The customization is robust as well as it lets the user choose the entertainment section and seat configuration amongst other things. It even comes with eye-tracing technology so if the user falls asleep during a movie the movie will pause and resume when they wake up.
The seats will use NFC technology to connect with the passenger’s phone beforehand so they can tell the seat exactly what they want. The customization is robust as well as it lets the user choose the entertainment section and seat configuration amongst other things. It even comes with eye-tracing technology so if the user falls asleep during a movie the movie will pause and resume when they wake up.
Trend Themes
1. Customizable Airline Seating - Disruptive innovation opportunity: Develop an app that allows passengers in all classes to customize their seats and amenities before boarding the plane.
2. NFC Technology Integration - Disruptive innovation opportunity: Create NFC-enabled seat technology that can be used across various industries for personalized customer experiences.
3. Eye-tracing Technology - Disruptive innovation opportunity: Apply eye-tracing technology to other contexts, such as in-home entertainment, to enhance user experiences and convenience.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Implement customizable seat features in economy class to provide a more personalized flying experience to all passengers.
2. Mobile App Development - Disruptive innovation opportunity: Create an app platform that enables various industries to offer customizable services and products to their customers.
3. Entertainment - Disruptive innovation opportunity: Integrate eye-tracing technology into streaming platforms to enhance user engagement and create a seamless viewing experience.
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