Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
Laura McQuarrie — June 7, 2017 — Marketing
References: adweek
'Break Free' is the name of a new ad from Bacardi that introduces audiences to a vibrant Caribbean town with residents that seem to go about their every movement in loops—in a style that reminds of Instagram's Boomerang feature.
It is only when the residents of the town come together in a celebration with shared drinks and dance that they are truly able to "break free," leaving them to live and move freely from the style of looping, GIF-like movements that they are accustomed to.
The upbeat, catchy song that sets the scene for the new Break Free ad by Bacardi comes from Major Lazer, who is also collaborating with the alcohol brand on a campaign called The Sound of Rum.
It is only when the residents of the town come together in a celebration with shared drinks and dance that they are truly able to "break free," leaving them to live and move freely from the style of looping, GIF-like movements that they are accustomed to.
The upbeat, catchy song that sets the scene for the new Break Free ad by Bacardi comes from Major Lazer, who is also collaborating with the alcohol brand on a campaign called The Sound of Rum.
Trend Themes
1. Looping Ads - Opportunity for brands to leverage looping ad formats similar to Instagram's Boomerang feature for engaging and captivating campaigns.
2. Integrated Collaborations - Collaborating with popular artists, like Bacardi's partnership with Major Lazer, provides a unique opportunity for brands to create immersive and memorable experiences.
3. Interactive Storytelling - Using looping and GIF-like movements, like in Bacardi's 'Break Free' ad, allows brands to convey narratives in a visually captivating and immersive way.
Industry Implications
1. Alcohol & Spirits - Alcohol brands can use looping ads to showcase their products in a dynamic and eye-catching manner, enhancing brand awareness and engagement.
2. Advertising & Marketing - The integration of looping ad formats and collaborations with artists provides innovative opportunities for advertising agencies to create engaging campaigns.
3. Entertainment & Music - By embracing interactive storytelling and partnering with brands, artists can expand their reach and create unique experiences for their fans.
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