Facebook Memories Highlights Posts from the Past
Joey Haar — June 12, 2018 — Social Media
References: facebook & techcrunch
Facebook is a medium for communicating and staying in touch with friends, but Facebook Memories features shows that the site is more than a tool for the present day. The newly unveiled tool lets people search through the annals of their Facebook history and look back on those cherished moments.
While still somewhat young in terms of business age, Facebook is no longer a spring chicken. The social media platform has had a massive user base for over a decade, and those users have in turn shared a huge portion of their lives through the digital platform. Facebook Memories is a curated way for users to reminisce about all that time and bask in the warm, comforting glow of sweet nostalgia.
While still somewhat young in terms of business age, Facebook is no longer a spring chicken. The social media platform has had a massive user base for over a decade, and those users have in turn shared a huge portion of their lives through the digital platform. Facebook Memories is a curated way for users to reminisce about all that time and bask in the warm, comforting glow of sweet nostalgia.
Trend Themes
1. Nostalgic Social Media Features - Overdue nostalgia-driven features are being implemented in social media platforms that let users experience throwback moments.
2. Time-hopping Social Media - Social platforms are implementing memory search-based time-hopping features that allow users to relive past moments.
3. Emotional Content Resurfacing - Features reminding social media users of content from the past aims to re-create emotions and potentially get them sharing and consuming more.
Industry Implications
1. Social Media - Social media platforms can innovate and retain users by providing them memory search-based time-hopping features that allow them to relive past moments.
2. Digital Marketing - Marketers can advertise products to users through the resurfacing of nostalgic memories, or even by referring to popular past trends.
3. Manufacturing - Manufacturers can produce retro products, potentially using feedback from users’ nostalgia-related social media posts.
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