Volkswagen’s Rule the Road Campaign Engages Instagram Users
Laura McQuarrie — September 20, 2017 — Autos
'Rule the Road' is a new Instagram campaign from Volkswagen that challenges users to go on a scavenger hunt in search of the all-new 2018 Tiguan.
The Instagram-based scavenger hunt takes gives users clues to help them search for the vehicle in a virtual concrete jungle. Once it has been located, users are meant to capture a screenshot of their find and submit it for their chance to win a prizes like a 10-day trip to destinations like San Francisco, Miami or New York.
To add an extra challenge for fans, Volkswagen integrated multiple editions of the Volkswagen Tiguan into Rule the Road, but only one of them included in the Google Map-like city map images is the real, new 2018 Tiguan.
The Instagram-based scavenger hunt takes gives users clues to help them search for the vehicle in a virtual concrete jungle. Once it has been located, users are meant to capture a screenshot of their find and submit it for their chance to win a prizes like a 10-day trip to destinations like San Francisco, Miami or New York.
To add an extra challenge for fans, Volkswagen integrated multiple editions of the Volkswagen Tiguan into Rule the Road, but only one of them included in the Google Map-like city map images is the real, new 2018 Tiguan.
Trend Themes
1. Virtual City Scavenger Hunts - Disruptive innovation opportunity: Develop virtual scavenger hunt platforms for other brands to engage with users on social media.
2. Instagram-based Campaigns - Disruptive innovation opportunity: Explore interactive campaigns on Instagram to attract and engage audiences.
3. Augmented Reality Engagement - Disruptive innovation opportunity: Utilize augmented reality technology to create immersive and interactive experiences for users.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Implement virtual scavenger hunt campaigns to generate buzz and increase brand awareness in the automotive industry.
2. Travel and Tourism - Disruptive innovation opportunity: Partner with travel and tourism brands to incorporate virtual scavenger hunts as a unique and engaging way to promote destinations and attract tourists.
3. Advertising and Marketing - Disruptive innovation opportunity: Offer virtual scavenger hunt services as a new form of advertising and marketing strategy for brands to connect with their target audience.
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