This Snapchat April Fools Filter Mocked Recent Facebook News
Riley von Niessen — April 3, 2018 — Pop Culture
References: economictimes.indiatimes & theverge
A Snapchat April Fools filter was created for April 1st, and was only available for the day. The filter took users to a faux Facebook page version of what would be their own profile picture, however the usual typeface was adjusted to look like it was written in Russian. Beneath the picture taken were the "Likes," which stated that "Your Mom, A Bot, And 2 Others" liked the profile picture.
The Snapchat April Fools filter made light of recent reports regarding Facebook's legitimacy and privacy issues, specifically targeting the claim that "more than 50,000 bots on Facebook, with links to the Russian government, were used to influence the 2016 US presidential election." As many users have been much more skeptical of the social platform after the data of 50 million users was sold to Cambridge Analytica, Snapchat took advantage of its competitor's bad press to draw users to its platform with the humorous filter.
The Snapchat April Fools filter made light of recent reports regarding Facebook's legitimacy and privacy issues, specifically targeting the claim that "more than 50,000 bots on Facebook, with links to the Russian government, were used to influence the 2016 US presidential election." As many users have been much more skeptical of the social platform after the data of 50 million users was sold to Cambridge Analytica, Snapchat took advantage of its competitor's bad press to draw users to its platform with the humorous filter.
Trend Themes
1. Satirical Social Filters - Opportunity for creating satirical filters on social media platforms to address current events or controversies.
2. Privacy-focused Platforms - Opportunities for developing or promoting social media platforms that prioritize user privacy and data protection.
3. Humor-driven Marketing - Opportunities for businesses to use humor to engage with customers and attract attention amid current events or controversies.
Industry Implications
1. Social Media - Opportunities for social media companies to innovate and address concerns related to privacy, data protection, and misinformation.
2. Digital Advertising - Opportunities for advertising agencies and marketers to create campaigns that leverage humor and current events to connect with audiences.
3. Technology - Opportunities for technological advancements in user privacy, data security, and content filtering in social media platforms.
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